CRM Campaign Coordinator
$82k - $120k per yearFull-time
Shell
Alberta, Canada Job Family Group: Sales & Marketing Worker Type: Regular Posting Start Date: September 21, 2026 Business Unit: Downstream and Renewables Experience Level: Experienced Professionals Job Description: What's the role? Shell is seeking a Customer Relationship Management (CRM) Campaign Coordinator who will play a vital role in supporting the execution of the overall CRM and Digital Engagement strategy. This position ensures that CRM campaigns are delivered on time, with clarity, accuracy, and consistency, while aligning with strategic objectives to enhance customer engagement and loyalty. Working closely with the CRM Manager, internal teams, and external partners, this role is responsible for managing campaign briefs, coordinating execution across channels, and ensuring a seamless and engaging customer experience. The ideal candidate is organized, detail-oriented, and thrives in managing multiple tasks and timelines in a dynamic environment. Shell Mobility is one of the world's largest customer-facing businesses, serving more than 32 million customers every day across 46,000 locations in over 80 countries. As we continue to grow and evolve through the energy transition, we are transforming how we engage customers through loyalty, digital experiences, personalization, data, and AI-driven marketing. This role offers a unique opportunity to shape the future of customer engagement for one of the world's most recognized brands, driving innovative CRM and loyalty strategies that influence millions of customer interactions and deliver meaningful business growth. What you'll be doing
- Execute CRM and Digital Engagement strategy through campaign delivery across owned channels (email, app, SMS, push notifications)
- Manage campaign briefs to ensure clarity, consistency, and alignment with objectives and messaging standards
- Work with legal to make sure campaign terms and conditions are accurate and compliant with relevant regulations
- Manage customer journeys to provide a seamless and engaging experience across touchpoints
- Work with SMEs (Subject Matter Experts) and Product Owners to ensure messaging is accurate, relevant, and consistent
- Coordinate campaign timelines, asset delivery, and approvals to ensure on-time execution
- Conduct quality assurance checks on campaign content, targeting, and technical functionality
- Maintain and update campaign calendars and documentation to track progress and performance
- Support with post-campaign reporting, metrics, and supporting continuous improvement efforts
- Support A/B testing and the implementation of enhancements based on performance data
- The candidate must have legal authorization to work in Canada on a full-time basis
- Bachelor's degree
- At least 3 or more years of experience in CRM
- Understanding of CRM best practices and customer lifecycle marketing
- Familiarity with Braze CRM platforms and tools is preferred
- A good overall understanding of the Mobility & Convenience business is an advantage
- Progress as a person as we work on the energy transition together
- Continuously grow the transferable skills you need to get ahead
- Work at the forefront of technology, trends, and practices
- Collaborate with experienced colleagues with unique expertise
- Achieve your balance in a values-led culture that encourages you to be the best version of yourself
- Benefit from flexible working hours, and the possibility of remote/mobile working
- Perform at your best with a competitive starting salary and annual performance-related salary increase; our pay and benefits packages are among the best in the world
- Take advantage of paid parental leave, including for non-birthing parents
- Join an organization working to become one of the most diverse and inclusive in the world
- We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply
- Grow as you progress through diverse career opportunities in national and international teams
- Gain access to a wide range of training and development programs
- Joint Venture Partner (40%) with LNG Canada which will export Canadian natural gas to Asian markets
- Shale gas and liquids assets in Alberta and British Columbia
- A network of 1,400 retail stations across Canada
- The Scotford Complex in Alberta includes an upgrader; chemicals plant and is home to the Quest carbon capture and storage facility
- The Sarnia Manufacturing Centre refinery in Ontario
- Investments in renewables and energy solutions, including EV charging, hydrogen and biofuels
- 12 Shell-owned distribution terminals, three of which have marine operations
- Shell Aviation Canada delivers across a network of 26 airport fixed-based operations and airport consortiums, from coast to coast. Shell Aviation provides 1.7 billion liters of high-quality fuel annually in Canada and offers reliable and safe into-plane delivery
- Strong Sulphur and Lubricants businesses as well as an innovative Supply and Trading business
Vacancy posted 2 days ago
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