Senior Game Product Manager - EA SPORTS FC

Senior Game Product Manager, Game Product Management - EA SPORTS FC

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EA SPORTS is one of the most iconic brands in entertainment – connecting hundreds of millions around the world to the sports they love through a portfolio of industry-leading video games. We strive to take global football experiences to new heights, on behalf of football fans everywhere. With more opportunity than ever to innovate and create new, authentic experiences that bring joy, inclusivity, and immersion to a global community of fans, we invite you to join us and pioneer the future of football with EA SPORTS.

This Role

The Senior Game Product Manager’s mission, in close collaboration with cross-functional partners, is to identify and deliver in-game features that create more personalized and meaningful player experiences. In addition to being a football fan, you will bring a balance of strategic thinking, creative instinct, and analytical rigor to design and deliver features that resonate with players and evolve with their needs.

You will partner directly with Product Managers, Producers, Data Analysts, and other partner teams to drive alignment and execution across the ecosystem.

Your Responsibilities

• Feature Strategy and Personalization
  • Define and deliver in-game features that enhance personalization, helping players connect with content that is relevant to their preferences and play styles.
  • Identify opportunities to improve player journeys through tailored experiences, leveraging game knowledge, player behavior insights, and feature innovation.
  • Collect feedback from qualitative and quantitative sources, identify key themes and align priorities with product goals.
  • Use data and analytical skills to determine the value of any investment, balancing player needs with business needs to optimize return on investment.
  • Adopt a continuous improvement mindset, taking each opportunity to improve the player experience while deeply understanding the costs and long‑term strategic vision.
• Content Planning and Activation
  • Curate content plans that support feature adoption, ensuring early activations are engaging, intuitive, and aligned with player expectations.
  • Leverage knowledge of the game to shape initial experiences that drive awareness and sustained usage of new features.
• Cross-Team Collaboration
  • Work closely with multiple teams across design, production, analytics, and live operations to ensure features are integrated effectively into the broader product ecosystem.
  • Communicate clearly and consistently across partners to align on priorities, timelines, and execution plans.
• Measurement and Adoption
  • Define and align on measurement plans with partner teams, ensuring clear success metrics and tracking mechanisms are in place.
  • Take ownership of adoption strategies, ensuring features are easy for teams to implement and scale within their respective areas.
  • Evaluate performance through data analysis, experimentation, and post-launch insights to continuously improve outcomes.

What You’ll Need To Be Successful

• Minimum of 5 years of Product Management, Game Design, or equivalent experience required (preferably in Live Services).
• Experience delivering player-facing features, ideally within live service environments.
• Strong analytical mindset with experience using data to inform product decisions and measure impact.
• Proven ability to define measurement frameworks and drive adoption across multiple teams.
• Excellent communication and storytelling skills, with experience influencing cross-functional stakeholders.
• Ability to manage multiple priorities while maintaining clarity and focus in a fast‑paced environment.
• A collaborative mindset with a track record of working effectively across diverse teams.

What Will Help You Stand Out

• Previous experience in PC or Mobile gaming.
• A Football or EA SPORTS FC fan.
• An understanding, or willingness to learn, key FC systems and their impact on the game economy.
• Clear and effective communicator across a range of stakeholders and seniority.
• Passion for continuous improvement and integrating Product Management best practices and industry standards.
• Experience with A/B testing models and data for player-facing design and statistical analysis.

Pay Transparency – North America

Compensation ranges and benefits will vary by location. For instance, Canada (British Columbia, Vancouver/Victoria) the range is $92,900 - $129,200 CAD.

Pay is just one part of the overall compensation at EA. For Canada, we offer vacation (3 weeks per year to start), sick time (10 days per year), paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan for regular full‑time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.