Sr Manager Customer Marketing

Requisition ID: 40274

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:

The Sr. Manager, Customer Marketing sets a clear vision, mission and objectives for Customer Marketing, working closely with Sales and Marketing stakeholders to ensure alignment and support. You will lead a team of Customer Marketing Managers who develop distinctive, breakthrough programs for designated accounts and channels, and build deep partnerships with Customer Teams by providing thought leadership on customer marketing and shopper insights.

You will collaborate across, Category Management, Shopper Marketing, Brand Marketing, Regional Sales and key account teams, sharing retailer and shopper insights and educating on Customer Marketing plans and programs.

What You’ll Be Brewing:

• Deliver on our Marketing Activation and Category Solutions vision to make our brands easier to reach for and ensure you lead a team to be high impact partners both internally – across Sales and Marketing and externally with customers (Retail across all classes of trade)
• Drive a culture that creates and delivers distinctive retail solutions grounded in shopper and retailer insights, and executed with excellence at retail. Partner with the Sr. Manager, Shopper Marketing to build national programming that enables breakthrough customer marketing programs.
• Build consistent program evaluation metrics (Sales and Marketing measures) and management routines to create a Customer Marketing knowledge base that informs future thinking and resource allocation. Share learnings and best practices across Molson Coors Canada commercial teams, aligning with Category Insights, Sales Directors and General Managers, Key Account Managers and Customer Marketing Managers.
• Influence and collaborate with Category Management Channel Strategy and Shopper Marketing teams so plans and programs address class-of-trade and key retailer opportunities. Champion retailer and shopper requirements throughout planning and program development.
• Lead and develop your team.
• Steward agency and vendor relationships: assess performance, keep scope on track for timeliness and budget, and work with agency leadership to improve creative quality, collaboration with Customer Marketing Managers, and the agency’s ability to help activate and sell in programs at the customer level.
• Manage a $25+M budget including portfolio, brand and region specific budgets

Key Ingredients:

• 8-10 years of relevant experience
• Bachelor’s degree required; postgraduate degree preferred
• 5+ years of CPG sales and/or marketing experience
• Experience selling ideas successfully
• Experience with data analytics and agency management
• Retail/Shopper Marketing acumen (brand, consumer, shopper and retailer): understanding of how to build brands and drive a retailer’s business through mutually agreed plans
• Turning category and retailer insights into action: securing relevant, differentiated insights and converting them into game-changing ideas and programs
• Proven ability to lead teams and partner with cross-functional stakeholders
• Communication and influence: clear, concise direction and alignment around a shared vision; strong working relationships with cross-functional, agency and retail partners
• Passion for marketing and sales, with a collaborative, solution-generating mindset
• Results orientation

Beverage Bonuses:

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

#LI-NC1

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail View email address on jobs.swagapp.com.

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings :