Senior Manager, Business Development Team

Senior Manager - Business Development Team
Salary:  $110,000 - $130,000 base + Commission (OTE ~$145,000) 
Department:  Sales 
Reports To:  VP of Sales
Location:  Hybrid (Thornhill, ON)(in-office 2-3 times per week) 
Role Type:  Permanent, Full-Time   

About Us:  

At WellnessLiving, we empower health and wellness business owners to turn their passion into thriving businesses. Our mission-critical software supports thousands of entrepreneurs and millions of clients worldwide on their wellness journeys. We’re a customer-first company that values excellence, accountability, and adaptability, and we’re looking for people who thrive in a fast-paced environment and want to make a meaningful impact in the wellness industry. 

Our culture is guided by four core values that shape how we work and grow together: 

Customer First  – We approach every challenge with a deep commitment to our customers’ success and happiness. 

Excellence  – We hold ourselves to a high standard and strive for exceptional execution in everything we do. 

Accountability  – We take ownership of our decisions, actions, and results. 

Adaptability  – We embrace change, stay flexible, and continuously evolve in a dynamic world. 

If these values resonate with you and you meet the qualifications for this role, we’d love to hear from you! 

About You:

We’re looking for a hands-on, results-driven Outbound Sales Manager to lead and develop our BDR team. You’ll coach performance, drive consistent pipeline generation, set clear expectations, and use data to identify opportunities for improvement.

You’ll lead by example, bringing a strong understanding of outbound prospecting across cold calling, email, and social channels. Working closely with Sales, Marketing, Enablement, and Revenue Operations, you’ll help strengthen our outbound strategy, improve processes, and support continued revenue growth.

Responsibilities:

• Lead the BDR team in our Canadian office, providing strategic direction, coaching, and day-to-day leadership to drive consistent performance and pipeline generation.
• Set team goals, activity expectations, and quotas, and monitor performance against key metrics and pipeline targets.
• Coach and develop BDRs across outbound prospecting channels, including cold calling, email, SMS, LinkedIn, and other social channels.
• Develop and execute outbound prospecting strategies in partnership with Sales and Marketing leadership to generate qualified opportunities and support revenue growth.
• Ensure the team can clearly articulate WellnessLiving’s value proposition, identify prospect needs, and generate interest in product demonstrations.
• Conduct regular coaching sessions, call reviews, pipeline reviews, and performance discussions to reinforce best practices and improve individual and team results.
• Monitor pipeline health and performance metrics, including conversion rates, deal progression, win/loss analysis, and forecast accuracy.
• Maintain data hygiene across pipelines and CRM systems, ensuring accuracy, consistency, and minimal duplication.
• Collaborate cross-functionally with Sales, Marketing, Enablement, Product, and Revenue teams to drive pipeline growth and revenue outcomes.
• Provide clear reporting and performance insights to sales leadership to support forecasting, planning, and decision-making.
• Build and maintain outbound sales playbooks, processes, workflows, and documentation that support consistent execution and faster onboarding.
• Build and maintain clear documentation for processes, workflows, and campaign operations.
• Identify operational bottlenecks and opportunities for process improvement; implement scalable solutions to optimize efficiency.
• Oversee lead management processes, including capture, scoring, routing, and lifecycle progression through marketing automation.
• Mentor and develop team members while fostering a high-performance, accountable, and collaborative team culture.
  
   

Skills & Qualifications:

• 3+ years of progressive experience in a BDR, SDR, outbound sales, or similar role, with demonstrated success generating pipeline and achieving measurable sales targets.
• Previous experience managing BDRs, SDRs, or other sales professionals is preferred; high-performing Team Leads with strong coaching and mentorship experience will also be considered.
• Experience within a B2B SaaS environment is strongly preferred.
• Proven ability to coach, mentor, and develop sales professionals while setting clear expectations and driving accountability.
• Strong understanding of outbound prospecting strategies and best practices across cold calling, email, social selling, and other outreach channels.
• Demonstrated ability to consistently achieve or exceed individual and team performance goals.
• Strong communication, organization, prioritization, and time-management skills.
• Ability to thrive in a fast-paced, performance-driven environment and adapt quickly as priorities evolve.
• Willingness to lead by example, including proficiency in cold calling to demonstrate effective techniques to the team.
• Collaborative mindset with the ability to partner effectively across Sales, Marketing, Enablement, and other teams.
• Experience with CRM, sales engagement, and conversation intelligence platforms; familiarity with Salesforce, Outreach, and Gong is an asset.

Why Work With Us?:

• Join a passionate, fast-growing team focused on making a meaningful impact in the Fitness & Wellness industry.
• Enjoy a competitive compensation package, including vacation and benefits.
• Benefit from a flexible hybrid work environment with opportunities for professional growth and development.
• Be part of a collaborative culture that values creativity, innovation, and continuous learning.

Please note that only those selected for an interview will be contacted. 

We appreciate you taking the time and look forward to reviewing your application! 

WellnessLiving is an equal opportunity employer. Employment decisions are based on qualifications, experience, and business needs. We prohibit discrimination and harassment of any kind and consider all qualified applicants without regard to race, color, religion, creed, gender, gender identity or expression, sexual orientation, national origin, disability, age, genetic information, veteran status, marital or family status, or any other status protected by applicable law.  

We utilize AI to generate summaries of interview notes as part of our candidate evaluation process. This helps ensure a fair and consistent review while maintaining a human-centered hiring approach.