Marketing Automation And Analytics Manager

Lead email automation and full-funnel analytics remotely, combining HubSpot, Salesforce, and campaign execution for Directive’s B2B technology clients.Directive seeks a Senior Marketing Operations Manager to own marketing execution systems and performance visibility. You will manage email programs, inbound and outbound workflows, campaign setup, attribution, and funnel reporting across the marketing stack. The role partners with marketing, sales, leadership, and finance to connect execution with measurable pipeline outcomes.Key Responsibilities:
Build, QA, schedule, and report on newsletters and nurture programsOptimize inbound, outbound, suppression, and signal-based campaign workflowsSupport webinars, event lists, thought leadership, and campaign standardizationAnalyze channel influence, pipeline goals, and spend allocationMaintain deliverability, sender health, list hygiene, and suppression managementRequirements:
Five-plus years in marketing operations, revenue operations, or similar rolesExperience with HubSpot, Salesforce, Gong Engage, Instantly, and UserGemsUnderstanding of attribution, lead sources, UTM tracking, and ad platformsExperience managing vendor relationships, renewals, and MarTech budgetsAbility to explain performance clearly to executive leadershipApply marketing automation, campaign operations, attribution, and analytics expertise to strengthen Directive’s measurable B2B growth systems.
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