Senior Manager Marketing Analytics

Lead global marketing analytics from Scotiabank’s Toronto office, applying measurement, experimentation, and advanced analytics to marketing decisions.As Senior Manager, Marketing Analytics, you will guide analytics capabilities across campaigns, channels, products, and customer segments. You will translate business priorities into roadmaps, oversee measurement, and produce recommendations for marketing effectiveness, customer value, and business outcomes. The role partners with Marketing, Product, Digital, Finance, Data, Technology, and Analytics stakeholders.Key Responsibilities:
Lead marketing analytics planning, intake, prioritization, and deliveryOversee MMM, MTA, incrementality, experimentation, and ROI analysisOptimize marketing investment across channels and audiencesDevelop dashboards, data assets, reporting, automation, and governanceLead, coach, and develop marketing analytics talentRequirements:
Bachelor’s degree in a quantitative field8+ years of progressive quantitative analytics experienceMarketing analytics leadership across measurement or personalization initiativesExperience leading teams and executive stakeholder recommendationsExpertise in experimentation and marketing measurement techniquesBring marketing measurement, experimentation, and leadership expertise to advance Scotiabank’s global analytics capabilities in Toronto.
#J-18808-Ljbffr