Sr. Manager Marketing Automations

The Senior Manager, Marketing Automation is a hands-on technical leader and strategic advisor responsible for the architecture, development, execution, and optimization of enterprise email and marketing automation solutions. The role serves as MCAP’s senior technical authority for Salesforce Marketing Cloud, independently designing and troubleshooting complex solutions using Automation Studio, Journey Builder, Email Studio, CloudPages, AMPscript, SQL, HTML/CSS, APIs, data extensions, and integrated Salesforce data.
This role must be equally effective working directly within Salesforce Marketing Cloud and advising stakeholders, including Marketing, Sales (B2B), Servicing (B2C), and IT. The Senior Marketing Automation Manager, in conjunction with marketing leaders, translates business objectives into marketing automation strategies and technical solutions, recommends the appropriate approach, and clearly communicates technical options, risks, and dependencies to stakeholders.
This hands-on leadership role is responsible for both defining and executing complex marketing automation solutions, defining automation strategy, overseeing campaign execution, and using data and insights to continuously improve performance. This role leads and mentors marketing automation specialists, establishes best practices and standards, conduct code reviews, support troubleshooting, and ensures all automation programs are delivered at scale, on time, and in compliance with brand, privacy, and regulatory requirements.
Marketing Automation Strategy & Architecture
Act as the organizational Subject Matter Expert for journey orchestration, multi-channel automation, and advanced Marketing Cloud architecture
Translate enterprise business objectives into scalable, automated campaign ecosystems across email, SMS, and emerging digital channels
Identify and lead high-impact automation opportunities that improve personalization, customer experience, conversion, and operational efficiency
Assess and apply AI and machine learning capabilities whenever possible, to enable predictive insights, optimization, and next-best-action strategies
Plan future roadmaps for Automations
Campaign Planning & Operational Excellence
Lead the design, deployment, and optimization of complex and triggered automation journeys
Define & implement advanced segmentation, dynamic content, preference management, and cross-channel activation strategies
Establish the automation reporting framework, delivering actionable insights into campaign performance, lead generation, behavioral trends, and conversion drivers
Ensure platform stability, business continuity, and overall Marketing Cloud health
Establish standardized processes, deployment frameworks, QA protocols, and documentation across the automation team
Oversee testing strategies to ensure accuracy of code, data, journeys, and campaign execution
Maintain up-to-date technical documentation and enable knowledge sharing within team
MarTech Ecosystem & Vendor Management
Evaluate, recommend, and manage marketing technology solutions across Salesforce Marketing Cloud and complementary platforms
Partner with vendors and internal technology teams to design secure, scalable integrations, APIs, and data flows
Own vendor relationships, contract SLAs, and performance reviews to ensure the MarTech stack remains innovative, reliable, and cost-effective (provide build vs buy recommendations)
Provide clear communication on technical options, risks, and trade-offs to executives and stakeholders
Stakeholder Partnership
Serve as an advisor to Marketing Head, Directors, and senior stakeholders, aligning automation initiatives to business roadmaps
Collaborate closely with Marketing Operations, SFReporting, Business Teams and Project teams to identify expansion opportunitiesManage and prioritize multiple enterprise-wide relationships, acting as both primary and secondary escalation point
Deliver regular status updates, summaries, and strategic recommendations to stakeholders
Data, Analytics & Integration
Lead the automation of data flows between enterprise databases and Salesforce Marketing Cloud, ensuring accuracy, timeliness, and compliance
Continuously analyze campaign performance and implement data-driven enhancements to drive business decisions
Conduct audits, diagnostics, and performance reviews to identify optimization/efficiency
Setup proactive and automated reporting of campaigns
Governance, Compliance & Standards
Enforce brand, legal, and regulatory compliance standards (CAN-SPAM, GDPR, privacy, consent management) across all channels
Drive continuous process improvement to increase delivery throughput and quality
Establish and adopt channel and automation best practices aligned to industry standards
People Leadership & Capability Building
Lead, mentor, and develop a high-performing marketing automation team
Provide strategic direction, coaching, and hands‑on guidance for consistent & accurate delivery
Build scalable team capabilities through training and documentation
What You Bring To The Team
7+ years of hands‑on experience designing, building, deploying, and optimizing email marketing and automation solutions
5+ years of hands‑on Salesforce Marketing Cloud experience, demonstrating advanced proficiency in Automation Studio, Journey Builder, Email Studio, Content Builder, CloudPages, and Data Extensions
Advanced, hands‑on ability to write, review, debug, and optimize AMPscript and SQL
Experience with using HTML, CSS, and SFMC APIs
Experience with integrating Marketing Cloud with Salesforce to push/pull data
Translating technical capabilities into compelling business value
Working independently in fast-paced environments with a bias for action
Strong knowledge of best practices for email deployment practices, data, analytics, segmentation, list management, dynamic content, testing methodologies, deliverability, etc.
Understanding of email marketing operations, technology, platforms, databases and email architecture
Proficient data management, excellent data analysis, problem-solving and troubleshooting skills
Advanced knowledge of Excel to provide accurate and meaningful analytics on all email marketing campaigns and ad hoc email deployments;
hands‑on familiarity with analytics tools (e.G. Google Analytics)
Effective planning and project management skills
Knowledge of the mortgage industry and mortgage brokering in Canada would be an asset
Experience in financial services, insurance, investments, or related field would be an asset
Advanced experience using Salesforce Marketing Cloud
Experience using Salesforce
Experience using Constant Contact, Pardot, and CVENT would be an asset
Experience with CMS, Google analytics or CDP preferred
Solid experience with survey tools: use, integration with Salesforce, landing pages, and complex results analysis
Strong internet, Excel, email, and electronic document management skills
Understanding of email regulations, privacy rules, and Canada’s Anti‑Spam Legislation (CASL)
Analytical and problem‑solving skills
Excited about data and finding useful nuggets of information to make smart marketing decisions
Experience running and optimizing large scale marketing campaigns
Knowledge of professional communications and marketing principles
Ability to maintain confidentiality on all sensitive matters
Enthusiastic, creative, and experienced in working effectively in a team‑oriented, collaborative environment
Strong attention to detail
Ability to interact with a wide range of internal and external contacts
Strong oral and written communication skills
Excellent organizational and time‑management skills
Ability to multi‑task in a fast‑paced environment
Self‑driven, motivated with the ability to work independently and in a team environment
Carries out duties with integrity and takes responsibility for actions
Desire to learn and succeed
Ability to handle multiple tasks with tight deadlines
Well organized and able to track and manage projects on time and efficiently
Organizational, analytical, and problem‑solving skills
Self‑driven, extremely motivated, and takes initiative
Comfortable working with a team in a fast‑paced environment, able to prioritize/meet deadlines within specific time constraints
A team player, this position works closely with the entire marketing team and many internal partners
Well organized and be able to track and manage projects on time and efficiently
Ability to manage email technology vendor
Experience managing a team
University Degree in marketing, computer science or related field
Position #:
req2256
Employment Status:
Permanent Full Time
Number Of Openings:
1
Department:
Corporate Services
Internal Job Title:
Sr. Manager Marketing Automations
Salary Range:
$90,000 - $100,000
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