Business Development Manager

The Business Development Manager is responsible for leading the sales strategy and execution of group purchasing services within a defined territory. This includes planning, prioritizing prospects, and driving new client acquisition to grow participation in CPS banner programs and services.

Complete Purchasing Services/GESPRA acts as a strategic leader for senior living and institutional procurement in Canada, ensuring suppliers and members achieve their goals through insight-driven counsel.  The experienced, veteran procurement experts at CPS/GESPRA analyze trends, source and evaluate products to meet the changing needs of the markets it serves. They fully understand the products and services provided by partner suppliers, manage risk to ensure potential threats are thwarted, and provide ongoing insight and support to members and suppliers. In addition, CPS/GESPRA offers menu and education programs to help its members in their day-to-day operations. For over 45 years, the company has been providing purchasing solutions and innovative programs across the senior living, healthcare, education, business services, recreation, and vending markets.

Job Responsibilities

• Develop and manage a robust sales pipeline to identify and convert new business opportunities into CPS program participants.
• Maintain consistent engagement with prospects through direct outreach, industry events, and conferences.
• Promote CPS brands using digital tools such as LinkedIn Sales Navigator and other social media platforms.
• Leverage Salesforce to manage competitive intelligence, track sales activities, and monitor channel opportunities.
• Identify and pursue new sales channels including associations, partnerships, alliances, and endorsements.
• Drive adoption of eCPS programs, including:
  • Menu management systems
  • Controlled order guides
  • eCPS purchasing platform
  • eCPS instructor tools and resources
• Collaborate with the Supply Chain Analytics team to analyze competitive purchasing data and conduct price comparisons to highlight unit pricing advantages and program rewards.
• Prepare and deliver compelling sales presentations and proposals using standardized templates.
• Represent the company at corporate and industry functions to build relationships and enhance brand visibility.

Working Conditions

• Approximately 60% travel required to visit prospects and attend industry events
• Exposure to various institutional and business environments

Qualifications

Experience

• Minimum 3 years of experience in sales or operational management within healthcare, institutional foodservice, or hospitality
• Experience in healthcare, senior living, hospitality, or food and beverage operations is considered an asset

Education

• College or university degree in Foodservice Management, Health Services, Administration, Hospitality, or Marketing preferred
• Minimum requirement: 2-year college diploma