Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Principal Customer Lifecycle Marketing

CrowdRiff

Shape CrowdRiff customer journeys with cohort strategy, activation programs, and expansion plays that support travel brands worldwide.This Principal Lifecycle Marketing role owns the customer path from onboarding through adoption, expansion, and renewal across CrowdRiff’s solution suite. You will define moments that matter, set activation goals with Product and Support, and develop programs that move expansion pipeline to closed deals. You will also support prospect nurture and win-back.Key Responsibilities:
Lead programs that help new customers reach value quicklySet activation goals with Product and SupportBuild expansion plays for Planner, Creators, UGC, and DAMAdapt messaging by market, tier, and customer statusReport activation, expansion, retention, and nurture conversionRequirements:
8+ years of B2B SaaS marketing experience3+ years in lifecycle, customer, or growth marketingTrack record moving activation, expansion, or retentionStrong creative judgment for formats, channels, and communicationsExperience using AI to automate workflowsLead customer lifecycle marketing at CrowdRiff through activation, expansion, retention reporting, and differentiated travel market messaging.
#J-18808-Ljbffr
Vacancy posted 51 minutes ago
Similar jobs that could be interesting for youBased on the Principal Customer Lifecycle Marketing in Winnipeg, MB vacancy
  •  ...management. This gives travel marketers the foundation to focus less...  ...a team that inspires us, and customers who partner with us to make travel...  ..., we need a connected lifecycle marketing approach that delivers...  ...You’ll map journeys, define customer cohorts, score accounts, and... 
    Principal
    Customer
    Home office

    CrowdRiff

    Winnipeg, MB
    51 minutes ago
  • Lead customer onboarding, activation, and engagement programs for Superior Propane across Canada...  ...digital adoption.Reporting to the Senior Marketing Manager, Brand and Communications, you...  ...an established strategy. Your work spans lifecycle communications, self-service capabilities... 
    Customer
    Long term contract

    Superior Propane

    Winnipeg, MB
    47 minutes ago
  • Shape AI-driven customer journeys as Clio’s Senior Customer Marketing Manager in Burnaby, Calgary, or Toronto on a 12-month contract.This senior role develops...  ...collaborative, and project management capabilitiesBring lifecycle marketing expertise, AI fluency, and analytical... 
    Customer
    Contract work

    Clio

    Winnipeg, MB
    53 minutes ago
  • Turn customer success into Coveo’s next growth engine What if some...  .... This is a customer marketing function you’ll help shape, not...  ...marketing strategy across the lifecycle, defining segmentation, communication...  ..., messaging, and go-to-market priorities. Own the customer... 
    Customer
    Internship

    Coveo Solutions Inc.

    Winnipeg, MB
    53 minutes ago
  • $120k per year

     ...them coming back. - This is not just an email role. It's a customer loyalty and retention role, with ownership across email, SMS,...  ...loyalty communications, and customer lifetime value. You're a lifecycle marketing expert who knows how to build smart, personalized customer... 
    Customer
    Casual work
    Internship
    Work at office
    Flexible hours

    AlgaeCal

    Winnipeg, MB
    50 minutes ago
  • $65k - $75k per year

    $65,000 - $75,000 a yearPosition: Lifecycle Marketing Specialist Location: Vancouver - Hybrid (3 days in office)Salary : $65,000 - $75,000...  ...to send emails or build automations- it's to understand customer behaviour, identify opportunities to improve it, and build communication... 
    Customer
    Work at office

    Zen Educate

    Winnipeg, MB
    50 minutes ago
  • $90k - $120k per year

     ...Canada.This is a rare opportunity to own the full customer relationship after acquisition — building the lifecycle engine that turns first-time Juno clients into loyal...  ...built the flows to matchHave stood up a CRM or marketing automation platform from zero: selected it, implemented... 
    Customer
    Internship

    Juno Veterinary

    Winnipeg, MB
    46 minutes ago
  •  ...wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more...  ...and more. About the Role Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle... 
    Customer
    Internship

    Felix Inc.

    Winnipeg, MB
    48 minutes ago
  • $70k - $82.8k per year

     ...comprehensive benefits, and a culture where people come first.About the RoleAs the Lifecycle Marketing Specialist, you will be responsible for supporting Longboard’s marketing strategy across the entire customer journey. From generating awareness and leads at the top of the funnel to... 
    Customer
    Long term contract
    Internship
    Shift work

    Longboardproducts

    Winnipeg, MB
    52 minutes ago
  • Lifecycle marketing at Vendasta centers on email, in-app, and automated journeys that turn new sign-ups into loyal, growing customers.As a Growth Marketer, you own onboarding, activation, engagement, upsell, and retention across customer segments. You will use customer data,... 
    Customer

    Vendasta Technologies

    Winnipeg, MB
    51 minutes ago
  • We are seeking a Director of Lifecycle Marketing to join our innovative team. This senior leadership role is pivotal in shaping the future of our...  ...with merchants. Develop case studies and strengthen our market position, especially with our proprietary software and agentic... 

    Vintti

    Winnipeg, MB
    53 minutes ago
  • Location: Calgary, AB | Department: Customer Success | Start: ImmediatelyAbout Purelend Purelend is an early-stage company operating at...  ...For 2–4 years in customer success, account management, or lifecycle management at a SaaS company. Ideally one with SMB customers... 
    Customer
    Long term contract
    Internship
    Live In
    Work at office
    Day shift

    Purelend Technologies Inc.

    Winnipeg, MB
    52 minutes ago
  •  ...applications and next steps. Our partner is looking for a Head of Lifecycle & Customer Experience based in Canada. We are looking for a senior...  ...impact role, you will shape subscription strategy, lifecycle marketing, post-purchase engagement, and customer support operations.... 
    Customer
    Internship
    Remote work
    Trial period

    Jobgether

    Winnipeg, MB
    50 minutes ago
  • Build lifecycle programs at Zen Educate in Vancouver, using customer behaviour insights and marketing automation through a hybrid work model.As a Lifecycle Marketing Specialist, you will create communication journeys for educators and schools. You will connect marketing, product... 
    Customer
    Full time

    Zen Educate

    Winnipeg, MB
    48 minutes ago
  •  ...business owners operate, increase sales, engage customers, and keep employees happy. We're building a world-class Customer Marketing team that creates meaningful connections with...  ...serve. We are seeking a Senior Manager, Lifecycle Marketing to build, run and optimize the... 
    Customer
    Internship
    Work at office
    Local area

    Toast

    Winnipeg, MB
    48 minutes ago
  • Lead B2B lifecycle marketing and personalization for Definity in Toronto through flexible hybrid work across office and virtual settings. Shape connected broker and customer experiences.As Manager, Lifecycle Marketing and Personalization, you will develop targeted programs spanning... 
    Customer
    Work at office
    Flexible hours

    Definity Financial Corporation

    Winnipeg, MB
    48 minutes ago
  • $129.2k - $152k per year

     ...intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With...  ...at surveymonkey.Com.What we're looking for Our Lifecycle Marketing team owns how customers experience SurveyMonkey... 
    Customer
    Full time
    Work at office
    Remote work
    Flexible hours

    SurveyMonkey

    Winnipeg, MB
    47 minutes ago
  •  ...try NDW. You make sure they come back. As Retention & Lifecycle Manager, you own every customer after their first order. You are obsessed with our...  .... Your focus will be approximately: 40% Lifecycle marketing (email and SMS) 40% Subscriptions and retention 20%... 
    Customer
    Work at office
    Day shift
    3 days per week

    No Days Wasted®

    Winnipeg, MB
    49 minutes ago
  • Lead lifecycle retention and customer experience from Canada, using subscription strategy, data, and testing in a fully remote role.This senior leader...  ...brands. You will shape subscription programs, lifecycle marketing, post-purchase engagement, and customer support operations... 
    Customer
    Remote work

    Jobgether

    Winnipeg, MB
    50 minutes ago
  • $99.54k per year

     ...the place for you! We’re looking for a Senior Lifecycle Marketing Manager to be part of our Marketing...  ...schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t... 
    Customer
    Long term contract
    Internship
    Work at office
    Local area

    Jobber

    Winnipeg, MB
    52 minutes ago
  •  ...segmentation, personalization, deliverability, engagement, and conversion in a hybrid environment.As CRM and Lifecycle Marketing Specialist, you report to the Manager, Customer Activation and support one brand. You execute direct-to-customer activations, coordinate calendars,... 
    Customer

    Reitmans (Canada) Limited

    Winnipeg, MB
    47 minutes ago
  •  ...AlgaeCal is seeking a Digital Marketing Specialist to design and manage email, SMS, rewards, and...  ...acquisition, e‑commerce and influencer teams to drive customer loyalty. You’ll focus on segmentation, personalized messaging, and lifecycle marketing, ensuring deliverability and... 
    Customer

    AlgaeCal Inc.

    Winnipeg, MB
    49 minutes ago
  • Jobber, the platform for small home-service businesses, is seeking a Senior Lifecycle Marketing Manager to own and optimize the end-to-end customer journey across channels. You will drive lead nurture and trial-to-paid programs with AI-enhanced journeys and a data-driven, test... 
    Customer

    Jobber

    Winnipeg, MB
    51 minutes ago
  • $95k - $115k per year

    Revenue Lifecycle Marketing Manager Marketing Canada - Eastern Time Zone - Remote, Full-time...  ...scheduling. Our purpose is to help our customers free up their time by making people management...  ...so they can focus on their passion.Our customer base includes some of the biggest... 
    Customer
    Full time
    Internship
    Work at office
    Remote work
    Shift work

    Push Operations

    Winnipeg, MB
    54 minutes ago
  • Shape Dropbox customer growth through lifecycle strategy, experimentation, and multi-product adoption across a global customer base.This senior people leadership role owns lifecycle marketing across onboarding, engagement, retention, monetization, expansion, and re-engagement... 
    Customer

    Dropbox

    Winnipeg, MB
    53 minutes ago
  • $86k - $90.5k per year

     ...all applications and next steps. Our partner is looking for a Lifecycle Marketing Coordinator, CRM based in Canada. This is an opportunity to...  ...support high-volume consumer marketing programs and help shape customer experiences through effective, timely communications. Working... 
    Customer
    Permanent employment
    Remote work
    Work from home
    Flexible hours

    Jobgether

    Winnipeg, MB
    54 minutes ago
  • Use B2B lifecycle marketing and HubSpot to accelerate pipeline, expand customers, and generate referrals from a remote Canada role.Push is hiring a Revenue Lifecycle Marketing...  .... Your work will connect prospect journeys with customer upsell, cross-sell, and referral growth.Key... 
    Customer
    Remote work

    Push Operations

    Winnipeg, MB
    48 minutes ago
  • Position : Marketing Automation SpecialistLocation : Edmonton, ABClassification...  ...to our Team Members, customers and operational excellence...  ...own automated, personalized customer journeys in Iterable, working...  ...foundation into a full lifecycle engine.Segmentation & Targeting... 
    Customer
    Full time
    Immediate start

    AutoCanada Inc.

    Winnipeg, MB
    50 minutes ago
  • $88k - $138k per year

     ...Opportunity Reporting to the AVP, Digital Marketing & Operations, the Manager, Lifecycle Marketing & Personalization is...  ...experiences across key broker and customer interactions. This role partners...  ...conditions and the local labour market.This position is being posted to fill... 
    Customer
    Internship
    Work at office
    Local area
    Flexible hours

    Definity

    Winnipeg, MB
    51 minutes ago
  • Drive lifecycle marketing at Toast through Marketo, automated journeys, and behavior-based personalization within a hybrid work model. Shape customer engagement and growth programs.As Senior Manager, Lifecycle Marketing, you will build, run, and optimize programs across onboarding... 
    Customer

    Toast

    Winnipeg, MB
    51 minutes ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Principal Customer Lifecycle Marketing. Be the first to apply!