Head Of Lifecycle Retention Marketing

Lead lifecycle retention and customer experience from Canada, using subscription strategy, data, and testing in a fully remote role.This senior leader will own the customer journey beyond first purchase across two direct-to-consumer brands. You will shape subscription programs, lifecycle marketing, post-purchase engagement, and customer support operations. The mandate includes reducing churn, increasing customer lifetime value, and improving retention through customer insights, automation, and measurable experimentation.Key Responsibilities:
Lead subscription offers, bundles, cadence, portals, and cancellation journeysDevelop save, pause, swap, skip, and win-back initiativesOwn email, SMS, lifecycle flows, and retention agency managementOptimize welcome, replenishment, cross-sell, loyalty, and VIP journeysTrack churn, retention, recurring revenue, and lifetime value metricsRequirements:
Five to six-plus years in direct-to-consumer retention marketingSubscription brand leadership at $30–50 million annual revenueExpertise in churn reduction, cohort analysis, and subscription growthEmail and SMS experience with Klaviyo or comparable platformsHands-on experience with Loop or similar subscription softwareApply lifecycle leadership, subscription expertise, and customer insight to improve retention across two direct-to-consumer brands.
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