Lifecycle Marketing Personalization Manager
Definity Financial Corporation
Lead B2B lifecycle marketing and personalization for Definity in Toronto through flexible hybrid work across office and virtual settings. Shape connected broker and customer experiences.As Manager, Lifecycle Marketing and Personalization, you will develop targeted programs spanning segmentation, journey management, lead generation, and retention. You will partner with Marketing Communications, Sales & Distribution, Product, Analytics, and Technology teams. The work advances scalable lifecycle capabilities through data-driven optimization and marketing technology.Key Responsibilities:
Develop lifecycle marketing programs across broker and customer journey stagesDesign audience segmentation and customer journey frameworksExecute targeted programs supporting lead generation, retention, and growthEstablish KPIs, analyze performance, and conduct testingTranslate marketing requirements into journey and campaign business requirementsRequirements:
University degree in Marketing, Business, Communications, or related fieldFive to eight years of progressive relevant experienceHands-on Salesforce Marketing Cloud campaign and automation experienceExperience optimizing customer or broker journeysStrong analytical, communication, collaboration, and stakeholder management skillsUse Salesforce Marketing Cloud, segmentation, personalization, and analytics to strengthen Definity’s lifecycle marketing programs in Toronto.
#J-18808-Ljbffr
Develop lifecycle marketing programs across broker and customer journey stagesDesign audience segmentation and customer journey frameworksExecute targeted programs supporting lead generation, retention, and growthEstablish KPIs, analyze performance, and conduct testingTranslate marketing requirements into journey and campaign business requirementsRequirements:
University degree in Marketing, Business, Communications, or related fieldFive to eight years of progressive relevant experienceHands-on Salesforce Marketing Cloud campaign and automation experienceExperience optimizing customer or broker journeysStrong analytical, communication, collaboration, and stakeholder management skillsUse Salesforce Marketing Cloud, segmentation, personalization, and analytics to strengthen Definity’s lifecycle marketing programs in Toronto.
#J-18808-Ljbffr
Vacancy posted 38 minutes ago
Similar jobs that could be interesting for youBased on the Lifecycle Marketing Personalization Manager in Winnipeg, MB vacancy
$88k - $138k per year
Manager, Lifecycle Marketing and Personalization Toronto, ONT, CanadaDefinity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance....SuggestedInternshipWork at officeLocal areaFlexible hoursDefinity
Winnipeg, MB43 minutes ago- Definity is seeking a Manager, Lifecycle Marketing & Personalization to lead B2B lifecycle marketing across broker and customer journeys. You will partner with Marketing Communications, Sales, Product, Analytics, and Technology to translate objectives into targeted programs...Suggested
Definity
Winnipeg, MB41 minutes ago $90k - $120k per year
...acquisition — building the lifecycle engine that turns first-time... ...human behaviour.You're likely a Manager of CRM or Retention at a... ...matchHave stood up a CRM or marketing automation platform from zero... ...and automation that powers personalization and lifecycle at scaleWhat You...SuggestedInternshipJuno Veterinary
Winnipeg, MB35 minutes ago- Lifecycle marketing at Vendasta centers on email, in-app, and automated journeys that turn new sign... ...loyal, growing customers.As a Growth Marketer, you own onboarding, activation, engagement... ...triggers, automation, and AI to personalize journeys. Your work connects with Product...Suggested
Vendasta Technologies
Winnipeg, MB40 minutes ago - ...weight loss, birth control, menopause, erectile dysfunction, acne and more. About the Role Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute...SuggestedInternship
Felix Inc.
Winnipeg, MB37 minutes ago $70k - $80k per year
$70,000 - $80,000 a year Position: Lifecycle Marketing ManagerLocation: Vancouver – Hybrid (3 days in office) Salary : $70,000 – $80,000... ...: Full-time Hi, I'm Gerald, Senior Lifecycle Marketing Manager at Zen Educate. I'm looking for a Lifecycle Marketing Manager...Full timeWork at office2 days per weekZen Educate
Winnipeg, MB40 minutes ago- ...We're building a world-class Customer Marketing team that creates meaningful connections... ...we serve. We are seeking a Senior Manager, Lifecycle Marketing to build, run and optimize... ...skills and a track record of launching personalized, behavior‑based journeys that move business...InternshipWork at officeLocal area
Toast
Winnipeg, MB37 minutes ago $129.2k - $152k per year
...experience to employee engagement, market research to payment and... ...What we're looking for Our Lifecycle Marketing team owns how... ...and partner closely with peer managers in Customer Advocacy and Education... ...in Iterable: segmentation, personalization, and a testing roadmap covering...Full timeWork at officeRemote workFlexible hoursSurveyMonkey
Winnipeg, MB37 minutes ago- ...sure they come back. As Retention & Lifecycle Manager, you own every customer after their first... ...will be approximately: 40% Lifecycle marketing (email and SMS) 40% Subscriptions and... ...by product, behaviour and value, and personalize communication accordingly. 2. Subscriptions...Work at officeDay shift3 days per week
No Days Wasted®
Winnipeg, MB38 minutes ago $99.54k per year
...might be the place for you! We’re looking for a Senior Lifecycle Marketing Manager to be part of our Marketing department. Jobber exists... ...time. We leverage automation and data to build highly personalized end-to-end experiences our customers want, need, and like....Long term contractInternshipWork at officeLocal areaJobber
Winnipeg, MB42 minutes ago$160.3k - $229k per year
...Model Runner, MCP Toolkit, MCP Catalog). Lifecycle marketing is one of the fastest-scaling parts of... ...Automation Execution: You've personally built campaigns in Marketo or an equivalent... ...signal are correct before every send. Manage Suppressions & Contact Governance: Own...Long term contractFull timeInternshipRemote workWork from homeHome officeVisa sponsorshipShift workDocker, Inc.
Winnipeg, MB41 minutes ago$95k - $115k per year
Revenue Lifecycle Marketing Manager Marketing Canada - Eastern Time Zone - Remote, Full-time, Management All jobs All jobs Do you work at... ...automation, and behavioral data to improve segmentation, personalization, testing, and lifecycle performanceCustomer lifecycle/...Full timeInternshipWork at officeRemote workShift workPush Operations
Winnipeg, MB43 minutes ago- As the Senior Manager of Lifecycle Marketing, you will own Dropbox's lifecycle marketing strategy across onboarding, engagement, retention, monetization... ...behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue Partner...
Dropbox
Winnipeg, MB39 minutes ago - Use B2B lifecycle marketing and HubSpot to accelerate pipeline, expand customers, and generate referrals... ...hiring a Revenue Lifecycle Marketing Manager to build programs for Push and... ...through SQL handoffImprove segmentation, personalization, testing, and lifecycle...Remote work
Push Operations
Winnipeg, MB37 minutes ago - Drive lifecycle marketing at Toast through Marketo, automated journeys, and behavior-based personalization within a hybrid work model. Shape customer engagement and growth programs.As Senior Manager, Lifecycle Marketing, you will build, run, and optimize programs across onboarding...
Toast
Winnipeg, MB41 minutes ago $119.3k - $160k per year
...us and be part of the play! Position OverviewAs a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists... ...Analytics, Studio-Ops, and Central support teams to deliver personalized customer journeys. Embrace established processes and identify...Full timeLocal areaZynga
Winnipeg, MB41 minutes ago$122k - $152.5k per year
...inclusive, and diverse organization.The Lifecycle Growth Marketing team engages with millions of Lyft... ...communications and tailor experiences to be personalized and contextual by audience segment.In... ...value to the target userBuild and manage an experimentation program that drives...Hourly payWork at officeFlexible hours3 days per weekLuminik
Winnipeg, MB38 minutes ago- Lead SurveyMonkey’s lifecycle marketing strategy remotely, combining HubSpot nurture expertise with... ...motions. You will guide segmentation, personalization, testing, and routing while connecting... ...Product and Lifecycle Marketing and manages Email Marketing and Customer Marketing...Remote work
SurveyMonkey
Winnipeg, MB35 minutes ago - Senior Manager, Lifecycle MarketingKing Street East, Toronto, Ontario, Canada, M5A 1L3. Full-time... ...is hiring a Senior Manager, Lifecycle Marketing to own every message that leaves the app... ...interview and who we hire is made by a person. This posting is for an existing vacancy...Full timeWork at office
Chexy Co.
Winnipeg, MB42 minutes ago - ...retention and referral for Silvie in Toronto or Waterloo, using email, SMS, push, and in-app journeys in a hybrid marketing role.As Lifecycle Marketing Manager, you will build Silvie’s lifecycle program from scratch. You will guide adult children and parents from first visit...Long term contract
Pontosense
Winnipeg, MB41 minutes ago - Lifecycle marketing expertise meets Marketo execution at Docker, supporting a remote-first team across developer-focused Container and AI products.As Senior Lifecycle Marketer, you will own assigned products, audiences, and lifecycle stages within Docker’s Product-Led Growth...InternshipRemote work
Docker, Inc.
Winnipeg, MB40 minutes ago - Felix Health is seeking a Lifecycle Marketing Manager to design and scale end-to-end lifecycle programs across email, push, SMS, and in-app channels. You will craft personalized experiences based on user behavior and coordinate with product and analytics teams to drive activation...Remote work
Content Creators
Winnipeg, MB35 minutes ago - Lead SaaS lifecycle marketing at Jobber from Edmonton, Toronto, Vancouver, or Kitchener-Waterloo,... ...conversion.As Senior Lifecycle Marketing Manager, you will own lead strategy, programs,... ...retention, and expansion. You will build personalized journeys with AI enrichment, Clay, n8n,...
Jobber
Winnipeg, MB38 minutes ago - Drive retention for LUS Brands in Toronto through email, SMS, and AI-powered lifecycle marketing across a 1.5-million-customer database.As Lifecycle Marketing Manager, you will own retention strategy for Love Ur Curls® and Love Ur Curls Kids. You will build campaigns, automate...Seasonal work
Love Ur Curls®
Winnipeg, MB37 minutes ago - Shape AI-driven customer journeys as Clio’s Senior Customer Marketing Manager in Burnaby, Calgary, or Toronto on a 12-month contract.This senior... ..., collaborative, and project management capabilitiesBring lifecycle marketing expertise, AI fluency, and analytical judgment to...Contract work
Clio
Winnipeg, MB42 minutes ago - # Staff Lifecycle Marketing Manager: GitLab**GitLab**Remote, Canada Start Date02/09/2026Full-TimeGitLab is hiring a Staff Lifecycle Marketing Manager... ...enterprise IT buyers, software developer audiences, and market localization is relevant to that cross-functional scope.## Senior...InternshipRemote workFlexible hours
CanadaLync
Winnipeg, MB41 minutes ago - Lead Marketo campaigns and automated customer journeys remotely from Canada as GitLab’s Staff Lifecycle Marketing Manager. Apply lifecycle expertise across B2B SaaS marketing.This senior individual contributor leads lifecycle, email, CRM, and growth marketing programmes at...Remote work
CanadaLync
Winnipeg, MB41 minutes ago - ...looking for a data-driven, creative, and forward-thinking Lifecycle Marketing Manager to own the retention strategy for a customer database... ...cutting‑edge AI tools. You will use AI to scale hyper‑personalized creative copy, optimize send times, and analyze predictive...Long term contractInternshipSeasonal workWorldwide
Love Ur Curls®
Winnipeg, MB38 minutes ago - Shape enterprise lifecycle marketing at Trulioo through journey mapping, account-based campaigns, and adoption programs for established customers.As Senior Customer Marketing Manager, you will reach multiple personas across enterprise buying committees. Build lifecycle nurture...
Trulioo
Winnipeg, MB39 minutes ago - ...EverCommerce is seeking a Marketing Manager, Lifecycle & Growth to join the EverPro Marketing team, supporting Invoice Simple. You will design and optimize customer engagement initiatives across email, push, and in‑app messaging to drive activation, retention, and revenue growth...Remote work
EverCommerce Solutions Inc.
Winnipeg, MB38 minutes ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Lifecycle Marketing Personalization Manager. Be the first to apply!
