Paid Media Specialist Digital Campaigns

Build integrated digital media plans for Reitmans (Canada) Limited across Display, Social, SEM, and Affiliate campaigns in a hybrid environment.As a Paid Media Specialist on an 18-month contract, you will support marketing objectives for Reitmans, RW&CO., and PENN. Penningtons. The work includes media buying, audience segmentation, creative coordination, tagging, tracking, and performance analysis. You will collaborate with marketing, e-commerce, digital media, and external partners.Key Responsibilities:
Develop media plans across conversion funnel stagesManage Display, Social, SEM, and Affiliate campaignsCoordinate audiences, creative, tagging, and trackingOversee campaign setup, trafficking, pacing, and optimizationAnalyze performance and provide strategic insightsRequirements:
Bachelor’s degree in E-commerce, Marketing, or related fieldTwo-plus years of digital media buying experienceProficiency with Google Ads, Meta Business Manager, and DSPsKnowledge of Paid Search, Display, Programmatic, and Paid SocialFrench and English fluency required, spoken and writtenApply digital media buying, campaign analysis, and collaboration skills across RCL’s Canadian fashion brands and marketing channels.
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