Digital Media Specialist

WebTactics | Day Communications is one of Canada’s leading advertising and communications agencies focused on employer branding and recruitment marketing. We partner with public and private sector organizations across the country to help them compete for talent. Our work sits at the intersection of strategy, creativity, and performance – driving real, measurable outcomes.What you’ll be doing:You’ll be responsible for campaign setup, trafficking, tracking implementation, quality assurance, budget monitoring, and performance reporting. This role is ideal for someone who enjoys process, precision, troubleshooting, and managing the operational side of digital advertising.Job Type: Permanent, Full-TimeVacancy Type: NewIn this role, you will:Execute Traffic and launch digital advertising campaigns across Google Ads, YouTube, Meta, LinkedIn, TikTok, and other digital platformsConfigure campaign settings, audience targeting, budgets, tracking parameters, and conversion actions to ensure accurate executionConduct quality assurance reviews before and after campaign launches to ensure accuracyMonitor campaign delivery, pacing, and spend across multiple platforms, proactively identifying and resolving issuesGenerate and maintain performance reports and dashboards, ensuring data accuracy and consistency across reporting environmentsSupport campaign optimization efforts by providing operational insights, identifying delivery issues, and recommending corrective actionsWhat We OfferFlexibility:
A hybrid work environment designed to support your work-life balance.Health & Wellness:
Comprehensive benefits, including extended health, vision, and dental care, plus paid sick and personal days.Future Planning:
Employer-matched RRSP contributions.Growth:
Dedicated resources for professional development and career journey support.Dental careExtended health carePaid time offRRSP matchWhat you bring to the role2+ years of experience in digital advertising, campaign operations, ad trafficking, marketing operations, or a related fieldExperience managing campaigns across Google Ads, Meta, LinkedIn, TikTok, and other digital advertising platformsUnderstanding of GA4, Google Tag Manager, conversion tracking, platform pixels, and UTM governanceExperience troubleshooting tracking and campaign delivery issuesStrong organizational and project management skills, with the ability to manage multiple campaigns simultaneouslyGoogle Ads Certification and experience working with reporting tools such as Looker Studio, GA4, or similar analytics platformsWe believe in empowering our team members and fostering an inclusive, supportive culture. Workplace accommodations are available, not only during recruitment, but throughout employment. Want to learn more about who we are? Visit to explore our values and discover why webTactics is a great place to work.
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