Digital Media Planning Specialist

Shape integrated digital media plans at Wajax using audience research, campaign activation, and performance optimization across multiple channels. Support the Sr. Marketing Manager in delivering measurable media strategies.This Digital Media Specialist develops, executes, optimizes, and reports on digital media campaigns. The work translates business, marketing, and campaign objectives into measurable strategies across paid social, search, video, and display. It includes managing budgets, campaign setup, tracking, and stakeholder coordination.Key Responsibilities:
Develop integrated digital media plans aligned with campaign objectivesResearch audiences, media habits, competitors, and market trendsRecommend channels, platforms, segmentation, formats, budgets, and flightingBuild and launch campaigns across relevant advertising platformsMonitor performance and prepare campaign reports and dashboardsRequirements:
Bachelor's Degree in Marketing, Business Administration, or related fieldFive or more years in digital media planning or buyingExperience with Google Ads, Meta Ads Manager, or programmatic platformsUnderstanding of targeting, measurement, optimization, and digital media buyingExperience managing budgets and multiple campaigns simultaneouslyBring digital planning, buying, audience targeting, and measurement expertise to Wajax's integrated media campaigns and reporting.
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