Senior Director, Strategic Finance (Toronto)

At Lyft, our purpose is to serve and connect. We aim to cultivate a work environment where all team members belong and thrive. We are seeking an exceptional Senior Director, Strategic Finance to join our leadership team, reporting to the Head of FP&A.

Responsibilities

• Lead comprehensive financial planning, budgeting, and forecasting for Ads, Lyft Business, and Marketing, including revenue modeling, contract optimization, marketing investment planning, and scenario analysis.
• Partner directly with senior business leaders as the primary finance counterpart, shaping investment cases, challenging assumptions, and ensuring financial rigor in decision‑making.
• Own the consolidated financial narrative for these growth businesses in earnings preparation, board materials, and CFO/CEO reviews – translating early‑stage business performance into a credible story for internal and external audiences.
• Drive forecast updates and quarterly business reviews with sophisticated analysis of business performance across all three LOBs, including week‑over‑week and month‑over‑month variance analysis, R&O; framing, and forward‑looking commentary.
• Drive scenario planning and sensitivity analysis to support strategic decisions around new ad products, Lyft Business vertical expansion (e.g., NEMT, dealerships), and marketing channel mix optimization.
• Lead long‑term planning for these businesses, including capital allocation recommendations, headcount investment frameworks, and multi‑year revenue build models.
• Build, manage, and develop a high‑performing Strategic Finance team; coach and develop finance talent and establish best‑in‑class financial processes across businesses at different maturity levels.
• Foster a culture of analytical depth, intellectual honesty, and proactive business partnership – surface insights before being asked and challenge the business when the numbers don’t support the narrative.

Qualifications

• 12+ years of progressive FP&A or strategic finance experience, with at least 8+ years in technology companies—preferably in marketplace, platform, advertising, or network‑effect businesses.
• Direct experience supporting an advertising or media business; understanding of CPM/CPC economics, ad inventory management, sell‑through rates, advertiser pipeline dynamics, and the margin profile of a platform ad business.
• Experience at a company building an ads business on top of an existing consumer platform; deep experience with growth/performance marketing finance, building or managing CAC/LTV frameworks, setting channel‑level budget guardrails, evaluating incrementality, and partnering with growth teams on spend optimization.
• Understanding of second‑order effects of marketing dollars on supply/demand balance in a marketplace; extensive track record of building and leading high‑performing FP&A teams in rapid‑growth environments, including hiring and developing finance talent.
• Strong executive presence with experience presenting to C‑suite leadership; ability to walk into a room with the CFO, defend a marketing investment case or challenge an overly optimistic revenue forecast with respect.
• Outstanding communication skills with the ability to translate complex financial concepts for diverse audiences, from business operators to the earnings preparation team.

Strongly Preferred

• Experience at a two‑sided marketplace where supply/demand interdependencies are accounted for in financial planning (e.g., rider acquisition affecting driver utilization, ETAs, and pricing).
• Experience supporting businesses from start‑up to scale, large enough to impact the P&L and earnings narrative yet young enough for the forecasting models and financial infrastructure to be built.
• Familiarity with revenue recognition nuances across business models.
• Comfort operating across geographically distributed teams.

Benefits

• Extended health and dental coverage options, along with life insurance and disability benefits.
• Mental health benefits.
• Family building benefits.
• Child care and pet benefits.
• Access to a Lyft funded Health Care Savings Account.
• RRSP plan to help save for your future.
• In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy, allowing team members to take off as much time as they need (with manager approval).
• Support for new parents with 18 weeks of paid time off as a top‑up plan to complement provincial programs; biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits.

Equal Employment Opportunity

Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

Accommodation

Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Location and Schedule

This role will be in‑office on a hybrid schedule. Team members are expected to work in the Lyft Toronto office three days per week on Mondays, Wednesdays, and Thursdays. Hybrid roles also have the flexibility to work from anywhere for up to four weeks per year.

Compensation

The expected base pay range for this position in the Toronto area is CAD $266,000 – $332,500. In addition to the base pay, this role is eligible for competitive equity awards, bonuses, and benefits.