Wealth Sales Coach

Why Meridian?

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Find our story here:  About Meridian

As a Wealth Sales Coach:

You are responsible for providing guidance and training to financial planning professionals, specifically focusing on wealth management products, services and their individual practices. The Wealth Sales Coach helps financial planning teams develop effective strategies to attract and retain high-net-worth Members, increases sales performance, and achieves yearly objectives. The Wealth Sales Coach may also provide mentorship, conduct sales training sessions, analyze sales data, and offer personalized coaching to enhance the skills and knowledge of sales staff.

The Wealth Sales Coach supplements the capacity and capabilities of the Regional Vice President, Wealth to help through an indirect reporting line to the Senior Financial Planning team they support. The Wealth Sales Coach also supports the onboarding and development of new Senior Financial Planners as required. The Wealth Sales Coach also supports the overall network skills to help uncover Member opportunities through CRM leads and uses this lever to add incremental meetings and prospecting which also helps to improve asset consolidation opportunities and net new Member growth. In certain markets, when needed, the Wealth Sales Coach will also be deployed to up-skill sales practices or tool usage across the network.

What you will do:

Leadership Support and Coaching:

• Deliver coaching to build financial planners skills on specific knowledge areas or to refine member engagement tactics, e.g. financial planning via Conquest, sales activity management, sales quality etc. (coaches are seen as investment experts)


• Assist in leading a financial planning sales force by increasing both gross and net wealth sales by conducting personalized coaching sessions (virtual or in-person).


• Provide internal technical consultancy in area their area of expertise surrounding investment products, investment accounts, basic tax advantages, and entry level financial planning techniques.


• Establish and build on key relationships with Retail branch managers. Increase Member engagement activities of the financial planning sales force by working with branch managers to provide in-branch support. Accelerate Members referral activities for deeper discovery discussions with quality financial planning and investment opportunities.


• Build and establish coaching activities and training plans to drive the financial planning teams activities with quality financial planning aligned to both Conquest and CapIntel usage with respect to portfolio analysis.


• Facilitate in-person and remote coaching sessions in groups and/or one-on-one for areas of expertise.


• Maximizes effectiveness of sales force by determining and solving training needs while developing and delivering internal training courses/programs targeting new hire orientation, product training, sales process and consultative selling, sales effectiveness, presentation skills, phone selling skills, etc.

Financial Planning and CRM Operational Effectiveness:

• Deepen front line knowledge of various wealth platforms for financial planning via Conquest, and other key Member engagement opportunities.


• Assist in implementation and adoption of new policies, process and tools related to Financial Planning via Conquest as required.


• Keep apprised of external Financial Planning trends at external Financial Institutions and offer insights to build stronger Financial Planning capabilities.


• Champion adoption of CRM Dynamics 365 including answering advisor questions/concerns, along with the ability to utilize the reporting and analysis within CRM for leader consultation and coaching purpose.


• Effectively use performance KPIs, Member feedback, and knowledge of top performers to accelerate the onboarding and drive the development of newly hired and core contributing sales representatives.


• Effectively deploy coaching techniques and using structured development plans to help sales representatives learn and grow.


• Provide subject matter expertise to the Wealth distribution channel, while educating staff in areas of operational effectiveness, and ensures staff are up-to-date on compliance and CE requirements.

How you will succeed:

• Minimum of (5) five to (7) seven years of direct investment sales experience, preferably in a branch retail / planning, and or wealth management environment, supporting/working directly with Financial Planners/Advisors e.g., mutual fund wholesaling, inside sales.


• University or College degree or a combination of equivalent education and experience in wealth management or related industry.


• Currently licensed with CIRO, Investment and wealth management accreditation such as CSC/CPH, CIM, and Financial planning accreditation such as CFP, PFP are not required but considered strong assets. 


• Certification as a coach and/or ICF accredited is also a strong asset


• Experience with Client Relationship Management (CRM) systems – ideally Dynamics 365 or similar.


• Experienced in facilitation, consulting/coaching principles, ability to work independently and within a team to deliver achieved required objectives, within the Credit Union aligned to the regulatory requirements.


• Building and maintaining strategic relationships and networks with internal and external professionals to continually improve upon the effectiveness of practice management


• Well-developed knowledge of the wealth management business, holistic wealth offering requirements for mass affluent/affluent clientele, as well as an understanding of current and emerging wealth management trends.


• Strong technology expertise including experience with Microsoft Suite Products, especially PowerPoint, Teams, Excel and SharePoint.


• Experience in creating and delivering holistic financial plans.


• Proven ability to collaborate and influence – ultimately turning your own and others’ ideas into actionable tools and resources


• Proven communication skills – written and oral – for group and/or 1:1 presentations, ability to convey complex ideas in a digestible way, and effectively collaborate with senior leadership.

Salary Range: CAD $83,000 - $98,000 annually

Compensation for this role is based on a combination of skills, experience, and internal equity. Candidates with stronger alignment to the role’s requirements may be placed higher within the range. Your recruiter will share more information about our total rewards package during the hiring process.

Join us! This role is hybrid, and based out of our Toronto Corporate Office, located at 3280 Bloor St. W, Etobicoke, ON. Travel will be required around Ontario to support the Regional Vice President, Wealth, and meet with internal partners, and the Financial Planning team in person. 

Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues, your leader, and your Members which is very important to us.

What's in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success.


• We provide you with the tools and technology needed to delight your candidates and clients.


• You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world


• Hybrid work arrangements with in-person office time to collaborate, innovate and form relationships with your colleagues


• This isn't your typical "corporate" job. We work hard and we have fun.

Build the Future of Banking with Us  

At Meridian, we’re not just adapting to the future—we’re shaping it. We see talent as a catalyst for  sustainable growth ,  community impact , and  future-readiness . As the financial landscape evolves, we’re looking for team members who bring: 

• Embedding & leveraging technology  – Confidence and willingness to learn and integrate AI and emerging technologies into new ways of working. Experience with low/no code tools like the Microsoft Power Platform and generative AI productivity tools like Microsoft Copilot is considered an asset 


• Critical Thinking  – The ability to analyze, evaluate and interpret information from various sources and apply logic and problem solving to make decisions. 


• Data Driven – Leverage data and insights to identify, prioritize and improve member experience and business efficiency. 


• Curiosity & Flexibility  – Comfortable navigating and embracing change and uncertainty, ask more questions, explore more options. Continuously learn and grow.

Our Commitment to You

Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union. 

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