Director of Ticketing and Sales

Job Responsibility:

The Director of Ticketing and Sales is a key leadership role responsible for driving ticket sales and revenue generation across all productions and events at Starvox Entertainment and Lighthouse Immersive Studios. This position oversees the ticketing department, ensuring seamless coordination between ticketing operations and sales strategies. The Director of Ticketing and Sales plays a pivotal role in maximizing attendance, revenue, and customer satisfaction through effective ticketing strategies and sales initiatives.

1. Leadership and Management

• Provide strategic direction and leadership to the ticketing teams, fostering a positive work and collaborative work environment that encourages teamwork, creativity, and accountability.
• Lead recruitment, training, development, and performance management of departmental staff.
• Establish clear goals, objectives, and performance metrics aligned with the company's mission and strategic objectives.

2. Ticketing Operations

• Develop and implement comprehensive ticketing strategies tailored to live theatre, immersive exhibitions, and other forms of entertainment including pricing, packaging, and distribution channels.
• Oversee the ticketing systems (ex. Ticketmaster, Universe) to ensure its optimal functionality, including upgrades, integrations, and troubleshooting.
• Monitor ticket sales, trends, and performance metrics to identify opportunities for revenue growth and operational improvements.
• Collaborate with marketing and promotions teams to develop and execute targeted campaigns to drive ticket sales and attendance.

3. Sales Strategy and Business Development

• Develop and implement sales strategies to maximize revenue from ticket sales, add-on packages, and other ancillary offerings.
• Identify and cultivate partnerships with corporate clients, sponsors, and other stakeholders to drive group sales, sponsorships, and cross-promotional opportunities.
• Explore new revenue streams and business opportunities related to ticketing, sales, and customer engagement.

4. Customer Experience and Service:

• Ensure a high level of customer service throughout the ticketing and sales process, from initial inquiry to post-event follow-up.
• Implement best practices for customer engagement, satisfaction, and retention, leveraging technology and data analytics.
• Address customer inquiries, feedback, and complaints in a prompt and professional manner, striving to exceed expectations.

5. Financial Management:

• Develop and manage the ticketing and sales budgets, forecasting revenue, expenses, and profitability targets.
• Analyze financial performance metrics and sales data to track progress, identify trends, and make informed decisions.
• Implement cost-effective strategies to optimize revenue, control expenses, and achieve financial objectives.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Hospitality Management, or related field.
• Minimum of 7 years' experience in ticketing operations, preferably in the entertainment industry.
• Proven leadership experience, with a track record of successfully managing teams and driving results.
• Strong understanding of ticketing systems (specifically Ticketmaster and Universe), sales techniques, and CRM tools.
• Excellent communication and presentation skills.
• Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
• Creative thinking and problem-solving skills, with the ability to innovate and adapt in a dynamic environment.