Business Analyst - Credit Cards

Our client, a top banking client in Canada, is looking to hire a Business Analyst - Credit Card for their team. The contract is for 12 months and is renewable. This role is Hybrid, i.e. on Thursdays in the Toronto office. Job Description: o Provides analysis and reporting to enable direct marketing strategy by engaging in sales lead evaluation, direct marketing campaign measurement, and client-centric analyses for the credit Cards LOB. o Responsible for understanding credit card acquisition and retention programs and campaigns and the impact that they have in card members/clients. o The Senior Consultant is primarily responsible for ongoing and ad-hoc analytical support of credit card acquisition and retention campaigns and programs, including the delivery of detailed campaign post-analyses at the portfolio and channel of acquisition levels, as well as the identification of strategic insights and recommendations that will help drive the Cards business. o Analyzes how campaigns drive client behaviour. o Provide analytical support in the creation of cardholder journey stories and presentations to Senior Management, including monthly and quarterly business review presentations. o The individual will work as part of an Agile POD infrastructure. o Conducts deep-dive analytics to provide business insights to assist the Cards team in meeting their strategic goals. Familiarity with test vs. control and A/B testing campaign performance assessment methodology. o Performs a consultative role in working with multiple card stakeholders and with cross-functional teams on card analytics. o Understands and meets the needs of Cards stakeholders, including supporting with ad-hoc requests. o Informs and updates leaders, team members and business partners on relevant information in a timely manner Must haves: o 3-5 years of experience in a consultative role focusing on data analysis. (8+ as a previous BA) o Previous experience in the Credit Card business (Banking or credit card industry) o Experience manipulating and synthesizing large volumes of complex information from multiple sources. o Strong knowledge of data modeling and statistical analysis techniques. o Experience working with multiple stakeholders. o Experience working on an Agile team. o SQL experience / SAS experience (build and run macros) Nice to have: o Digital analytics experience (Adobe) If you are interested in hearing more about this role, please send your updated resume in MS Word format to Sakshi at Voir email sur ifg-global.com and mention the "Business Analyst - Credit Card role" in the subject line. Other roles can be viewed at