Web Administrator- Store Merchant

Job Title: Web Administrator- Store Merchant

Status: Full-time, Permanent

Position Status: New role

Reporting to: Director, Digital Marketing and E-Commerce

Location: Ottawa, ON (in-office)

About Lee Valley

Since 1978, Lee Valley has recognized that for many, woodworking and gardening are more than just hobbies. Lee Valley Tools enjoys a proud history of providing high-quality woodworking, gardening, hobby, hardware, gift and seasonal merchandise to customers worldwide. We pride ourselves on providing quality products and renowned customer service.

Lee Valley has been honored with many prestigious awards, including being recognized as one of Canada's Best Managed Companies by Deloitte. Additionally, we ranked #1 for In-Store Experience in Ontario by Leger Marketing Inc.

A position at Lee Valley is more than just a job – we honor the time and dedication that our people give by providing sustained and meaningful employment while striving to provide an environment where learning and development are encouraged.

Overview

The Web Administrator – Store Merchant is a junior-level e-commerce professional responsible for the daily management, merchandising, and optimization of the company's Amazon storefront. This role plays a critical part in ensuring that product listings are accurate, content remains current, promotions are executed effectively, and the overall storefront experience supports customer engagement and sales growth.

Working closely with the Web Marketing, Product, and cross-functional teams, the Web Administrator will manage product content, coordinate storefront updates, monitor performance metrics, and identify opportunities to improve product discoverability, merchandising effectiveness, and conversion within the Amazon marketplace.

Key Responsibilities

• Maintain and optimize product listings, including titles, ensuring accurate and compelling titles, descriptions, images, A+ content, and product attributes to maximize visibility and conversion.
• Execute merchandising updates across the Amazon storefront, including collections, categories, and promotional placements.
• Ensure product information, pricing, inventory status, and content are accurate and current.
• Monitor Amazon storefront performance and identify opportunities to improve conversion, discoverability, and customer experience.
• Perform routine quality assurance to identify and resolve content issues, broken assets, or merchandising inconsistencies.
• Collaborate with internal teams to coordinate product launches, content updates, and promotional activities.
• Assist in maintaining brand standards and ensuring all content aligns with company guidelines.
• Generate basic reports and provide insights on storefront performance and merchandising initiatives.
• Stay informed of Amazon platform updates, merchandising best practices, and emerging e-commerce trends.

Knowledge and Skills

• 1–2 years of experience in e-commerce, digital merchandising, website administration, retail, or a related field.
• Post-secondary education in Marketing, Business, E-commerce, Digital Media, or a related discipline is considered an asset.
• Strong attention to detail and excellent organizational skills.
• Comfortable working with spreadsheets and content management systems.
• Strong written communication skills with an eye for accuracy and consistency.
• Ability to manage multiple priorities in a fast-paced environment.
• Analytical mindset with an interest in improving online customer experiences.
• Experience with Amazon Seller Central or Vendor Central is considered an asset but is not required.
• Experience with digital merchandising, SEO, or product information management systems is an asset.

What we offer

· A competitive compensation program, including base salary, comprehensive health and dental benefits, and a matching group retirement savings plan.

· Paid vacation and sick leave to support your well-being and work-life balance.

· A generous Lee Valley employee discount.

· A supportive, family-oriented environment that encourages learning, growth, and long-term development.

Salary Range: $40,000 - $48,000

Diversity and Inclusion

At Lee Valley, we are proud to celebrate and foster a diverse team of professionals. We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work. Our diverse community combined with our inclusive culture, is what sets us apart in the industry.

We encourage all candidates to apply for job opportunities with Lee Valley regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, or disability.

Our Approach to Artificial Intelligence in Recruitment

We believe that hiring decisions should be grounded in human judgment, thoughtful evaluation, and meaningful dialogue.

At Lee Valley, we do not use artificial intelligence tools to screen, rank, or make automated decisions about candidates. All applications are reviewed by members of our hiring team, and selection decisions are made through human assessment and professional judgment.

We are committed to a fair, transparent, and equitable recruitment process where candidates are evaluated based on their experience, skills, and potential — not by automated systems.

Accommodation Requests

If you require accommodation during the recruitment and selection process, please do not hesitate to reach out.

How to Apply

Please visit our careers page at

We thank all applicants, however only those selected for an interview will be contacted.