SDR Team Lead

The vast majority of business leaders struggle to make important decisions with certainty. At Assemble, we help enterprise leaders cut through the noise with trusted peer insights that bridge the gap between data overload and decision-making clarity.

Our unique approach leverages peer intelligence – a one-of-a-kind advantage created by convening the right people around the right questions – enabling leaders from top global companies to engage in meaningful discussions and gain actionable insights across diverse industries. From finance to manufacturing, Assemble empowers leaders to make confident, strategic decisions that accelerate progress and innovation.

Learn More About Our Brands

Board.org (board.org) offers unbiased peer insights from a trusted community – led by expert advisors – that help leaders and their teams at big companies quickly make informed strategic decisions

Executive Platforms (executiveplatforms.com) hosts summits that provide senior executives with a unique space to explore new ideas, innovations, and inspirations, fostering personal and professional growth.

This role is based at our Toronto HQ, right in the heart of downtown. We move fast, think big, and work hard—but we also have a lot of fun doing it. The energy in our office reflects our culture: ambitious, collaborative, and full of momentum. Whether we’re solving complex challenges, celebrating wins, or sharing a laugh, we show up because we want to—not because we have to. Learn more at .

How You’ll Contribute

As our SDR Team Lead, you'll be the execution engine behind our team of 9 Sales Development Representatives who prospect senior executives at Fortune 1000 companies for our Board communities. Our Sales Lead sets strategic direction, owns coaching development, and drives cross-functional strategy. You own the daily execution and adoption accountability across the team; running our top-of-funnel motion; and carrying a meaningful personal outbound target of 12 briefs per month yourself. If you like being on the floor, on the phones, and in the details — this role is for you.

The SDR Team Lead Owns

• Daily execution and enforcement of decided plays
• Adoption of new processes, messaging cycles, and segmentation across the team
• Cadence performance monitoring and iteration, in conjunction with Sales Management
• Personal outbound production (12+ briefs per month)
• Tech stack operations and hygiene

Requirements

• Serve as the execution engine for the SDR team of ~12 — own daily rollout, adoption, and enforcement of the processes, messaging, and segmentation set by Sales leadership
• Ensure the team executes what's been decided: cadence discipline, messaging fidelity, activity standards, and brief-quality expectations
• Ensure adoption of new plays as they’re introduced: new cadences, messaging, resourcing, etc.
• Perform meaningful personal outbound of 12+ self-sourced briefs per month
• Monitor SDR team KPIs and individual attainment; reinforce direction with day-to-day feedback on the floor and surface performance observations to Sales Management
• Along with SDR Manager, manage the sales enablement tech stack: Salesloft cadences, Orum call workflows, ZoomInfo/Sales Nav/Clay list operations, and Salesforce hygiene
• Partner with Account Executives on brief quality and warm handoff standards
• Maintain a deep understanding of our target personas and their needs across each Board community
• Contribute to hiring pipeline for future SDR classes — screening and interview support
• Provide reporting on team data as needed

Qualifications

• 2+ years as a top-performing SDR, with at least one year averaging 110%+ quota attainment
• Operationally-minded — takes an idea from decided to executed across a team; comfortable holding peers accountable to standards
• Demonstrated formal or informal leadership — mentoring newer SDRs, running peer trainings, owning team initiatives, or serving as the senior IC others learn from
• Instinct for tactical, in-the-moment coaching that reinforces direction — can help a struggling SDR diagnose and fix a specific behavior
• Hands-on experience with Salesloft (or comparable sales engagement platform), Orum (or comparable parallel dialer), and Salesforce
• Strong understanding of ICP, market segmentation, and sales motion alignment
• Comfort with metrics: you read dashboards, run funnel math, and can tell the story behind the numbers
• Excellent written communication — you'll be reviewing outbound copy frequently
• Creates and contributes to internal resources (call library, cadence refinement, messaging templates)
• Flags risks or gaps proactively and offers solutions
• Drives continuous improvement without waiting for direction
• Models professionalism in communication, documentation, and follow-through

Compensation

$80,000 CAD base salary + $30,000 CAD target variable = $110,000 CAD OTE, with quarterly variable payouts tied to team quota attainment, program KPIs, and personal contribution. Accelerators apply above 110% team attainment. Full benefits package included.

Why You’ll Love Working Here

We Work Hard, Grow Fast, And Celebrate The Wins Along The Way. At Assemble, You’ll Be Part Of a Collaborative Team That Values Progress, People, And Purpose. Here’s What You Can Expect

• A competitive compensation package
• A hybrid work model that blends time in our downtown Toronto office with the flexibility of working from home (3 days in Office)
• A Flexible Paid Time Off Policy, 12 paid company holidays, and Summer Hours to help you recharge
• Comprehensive group benefits including health, dental, and flexible spending accounts to support your well-being
• Occasional opportunities to travel and experience our events in person
• Real room to grow your career in a high-growth environment where your contributions matter

Excited about this role, but don't meet 100% of the expected qualifications listed above? We'd still love for you to apply!

The Company is committed to building a diverse and inclusive workforce where unique experiences are valued, and everyone has the opportunity to contribute. Research has continuously shown that women and people of colour are less likely to apply to jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to the Company, rest assured that your application is reviewed by a living, breathing human being and evaluated based on key competencies needed for success in the position. Our Recruiting team maintains awareness of all open roles which means your application may be assessed against multiple positions and we will reach out to gauge your interest in other opportunities as appropriate. Questions or concerns? Contact our HR Team, at ***email_hidden*** , we'd be happy to connect!