Senior Digital Marketing Analyst
SEW-Eurodrive Canada
Location
This is an in-person position based in Vaughan, Ontario, with occasional travel to our Brampton facility and our Headquarters in Bruchsal Germany.
About Us
At SEW-EURODRIVE , we are shaping the future of automated manufacturing through cutting‑edge drive technology and intelligent automation solutions. Our global Innovation Hubs are at the forefront of digital transformation, delivering scalable, high‑impact solutions that enhance operational efficiency and productivity. We foster a culture of creativity, collaboration, and technical excellence.
Position Overview
We are seeking a highly skilled Senior Web Analytics Specialist with expertise in data visualization tools such as Qlik and Power BI , along with advanced knowledge of SEO and Generative AI search technologies . The ideal candidate will be responsible for analyzing digital performance, optimizing our online presence, and leveraging AI‑driven insights to inform and enhance marketing and content strategies.
Key Responsibilities
- Analyze web traffic, user behavior, and digital marketing performance using Qlik and Power BI.
- Design and maintain interactive dashboards to deliver actionable insights to stakeholders.
- Optimize website visibility and performance through advanced SEO strategies and best practices.
- Implement and utilize Generative AI search models to enhance search functionality and content personalization.
- Collaborate with marketing, development, and product teams to align digital strategies with business goals.
- Monitor and report on key performance indicators (KPIs) to guide decision‑making.
- Stay current with industry trends, emerging technologies, and best practices in web analytics and AI.
Qualifications
- Bachelor’s degree in Computer Science, Information Systems, or a related field.
- Proven experience in web analytics, digital marketing, and data visualization.
- Proficiency in Qlik, Power BI, and SEO tools, with a strong understanding of Generative AI search technologies.
- Experience with platforms such as E‑Tracker or similar analytics tools.
- Strong analytical skills with the ability to translate complex data into strategic insights.
- Familiarity with programming languages such as Python or SQL for advanced data analysis.
- Experience in AI‑driven content generation and search optimization.
- Excellent communication and presentation skills, with the ability to convey insights to both technical and non‑technical audiences.
- Ability to work independently and collaboratively in a fast‑paced, cross‑functional environment.
What We Offer
- Competitive salary and comprehensive benefits package
- Opportunities for career growth and professional development
- A collaborative, innovative, and inclusive work environment
- Exposure to global projects and cutting‑edge technologies
Seniority Level
- Mid‑Senior level
Employment Type
- Full‑time
Job Function
- Research, Analyst, and Information Technology
Industries
- Automation Machinery Manufacturing
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#J-18808-LjbffrVacancy posted 7 days ago
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