Digital Marketing Manager

Job Summary

The Digital Marketing Manager is responsible for aligning brand strategy with digital growth execution. Reporting to the Brand Marketing Director and working closely with the Digital Growth Manager, this role ensures all digital channels are strategically aligned, performance-driven, and consistent with SPC’s brand positioning.

This is a strategic role that leads digital planning, supports paid and SEO initiatives, oversees email and social strategy, and ensures cohesive messaging across all digital touchpoints. The role serves as a key partner to the Brand Marketing Director to drive measurable growth while maintaining brand integrity. Your data-obsessed, creative, and passionate about building meaningful connections with Gen Z and student audiences.

Location: Vaughan (Vaughan Mills Area) or Toronto (Dundas & Bathurst Area)

Here's How You Will Impact SPC

Digital Strategy & Campaign Leadership

• Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand growth goals
• Translate brand strategy into integrated digital campaigns across paid, owned, and organic channels (such as linkedin, meta, google)
• Conduct market research and audience analysis to inform targeting and channel strategy
• Define channel mix and communication approach for key campaigns
• Ensure all campaigns balance brand awareness with measurable performance outcomes
• Use AI tools to generate, test, and refine copy and campaign tactics to improve performance outcomes.
• Drive AI adoption across the digital function to streamline creative production, enhance strategic planning, and improve operational efficiency.

Paid Media & SEO (Strategic Oversight & Collaboration)

• Collaborate with the Digital Growth Manager on optimization, budget allocation, and performance improvement
• Lead communication strategy and channel planning across paid platforms (Google Ads, Meta, LinkedIn, etc.)
• Support SEO strategy including keyword planning, content alignment, and search visibility improvements
• Ensure paid and search initiatives align with campaign objectives and brand standards

Email Marketing & Lifecycle Management

• Design and execute email marketing campaigns to nurture leads and increase member retention
• Segment email lists and build personalized lifecycle campaigns
• Monitor open rates, click-through rates, conversion metrics, and retention performance
• Optimize timing, content, and targeting based on data insights

Branding & Brand Voice Management

• Ensure all digital marketing content aligns with SPC’s brand identity, voice, and positioning
• Partner closely with the Brand Marketing Director to refine tone of voice and messaging consistency
• Maintain and evolve brand guidelines across digital channels
• Oversee development and adherence to brand standards across voice, tone, visual design, and messaging

Website & Funnel Optimization

• Partner with Product to improve digital journey performance
• Contribute to CRO initiatives and A/B testing strategies
• Support optimization of key acquisition and conversion pathways

Reporting & Performance Insights

• Track and interpret performance data across digital channels
• Provide actionable insights to improve campaign effectiveness and efficiency
• Support cross-functional reporting and strategic performance reviews

The Soft Skills You Bring To The Team

• Strategic thinker with strong execution capability
• Strong understanding of brand and performance integration
• Data-driven and results-oriented
• Clear communicator with strong stakeholder management skills
• Highly organized and detail-oriented
• Adaptable in a fast-paced environment

Technical Proficiency

• Paid Media Platforms: Google Ads, Meta Ads Manager, LinkedIn Ads
• Analytics & Reporting: Google Analytics, Google Tag Manager, Looker Studio
• SEO Tools: SEMrush, Moz, Ahrefs
• Email Marketing Platforms: Cleavertap, SendGrid, Klaviyo, Mailchimp, HubSpot
• CMS & Website Management: WordPress, Webflow, Shopify
• Conversion Rate Optimization (CRO) Tools: Hotjar, Optimizely

What You Contribute To The Team

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 4–6 years of experience in digital marketing (paid media, SEO, email, social, campaign management)
• 2-3 years of Agency experience in a nice to have
• Experience operating across both brand and performance marketing functions
• Strong analytical skills with the ability to translate data into strategic recommendations
• Experience managing agencies and cross-functional stakeholders
• Experience marketing to Gen Z or student audiences is an asset

How We Work

You aren’t just valued for your experience and skillsets, but equally for your growth mindset and attitude. We work as a flat organization, working collaboratively as a team and showing up every day as our authentic selves. Our team knows that creative solutions require a diverse approach to thinking and life experiences.

SPC is an equal opportunity employer and values diversity at our company. Our hiring process is inclusive of all candidates regardless of their race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or, disability status. Accommodations are available upon request for all aspects of the selection process.

It’s not a big deal if you don’t meet all our requirements. Only 1% of candidates will ever meet every single requirement posted on most job postings.

If you’ve read this far, click Apply Now!

The Pay Range For This Role Is

65,000 - 100,000 CAD per year (Vaughan, Canada)