Machine Sales Representative (MSR)

Toromont Cat is looking for a Machine Sales Representative to join our team in Sudbury! Our Machine Sales Representative (MSR) will be responsible for the sales of heavy equipment by developing marketing strategies, prospecting for new business, closing customer sales and customer relationships. While expanding market opportunities, these strategies will be aligned and driven by personal, regional and corporate objectives to increase profitability.

As a Machine Sales Representative, YOU will experience: 

• Working within one of the safest organizations in the industry where your safety and well-being are our most important priority


• Working for the best in class equipment dealer and with the premium Caterpillar brand


• Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success


• Competitive total rewards including: wages, benefits, and premiums (as eligible)


• An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

In a typical day, YOU will:

• Demonstrate safe, environmentally sound and healthy work behaviours at all times, in support of Toromont’s Health and Safety Policies, Programs and initiatives


• Represent Toromont Cat to support heavy equipment sales and customer agreements.


• Develop and implement a yearly territory plan and marketing strategies to prospect new business in the assigned territory inclusive Forestry, Municipal, and General Construction customers.


• Liaison between customer and the company for all aspects of sales including analysis of specifications to identifying appropriate equipment applications/attachments to meet their needs.


• Prepare and conduct presentations and events to promote Cat, Weiler, and Metso products and features, advantages, and benefits.


• Provide customers with quotes, new products, current offerings, purchasing options, and multiple offerings encompassing Toromont Cat’s value propositions.


• Update customer profiles weekly and monthly within the territory plans for effective customer management


• Participate in weekly planning calls and enter weekly plans into SalesLink System including occasional travel to regional sales meetings


• Remain current on competitive marketplace to ensure our customers receive the best value possible


• Travel to remote customer worksites inclusive of Forestry Operations, Hwy projects, and Northern Communities. Working remotely leveraging technology and support networks.


• Demonstrate the highest level of competency and preparedness for the diverse range of product offerings through scheduled and self-guided learning.

Must-haves for this role:

• Post Secondary Education and 3-5 years of outside sales experience, preferably in heavy construction and/or equipment sales


• Safety conscious and customer centric, effective team player with proven relationship management


• Proven success in a sales capacity including identifying and engaging new customers/business opportunities


• Exceptional communication and interpersonal skills to maintain and grow existing and new business


• Strong analytical, planning and organizational skills with a mindset for continuous improvement


• Proven aptitude for developing creative presentations and promotions for Toromont Cat product offerings.


• Solid business acumen with excellent negotiation, problem solving and influential decision making skills


• A mechanical/technical background with thorough knowledge of the heavy equipment industry, Toromont Cat’s product line and equipment systems


• Self-motivated, results driven and adaptable to changing priorities with excellent time management and organizational abilities


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  Comfortable working independently while collaborating with a broader team



• Computer literate and proficient with CRM systems and Microsoft Office Applications including Excel, PowerPoint, Word (DBS and SIS would be an asset)


• Willing and able to travel as required and possess a valid Driver’s Licence and clean Driver's Abstract


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  Bilingual in English and French (spoken and written)

About Toromont Cat

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.