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Content Stratege (m/w/d)

Full-time

Teaching Finance GmbH & Co. KG

Über Teaching Socials

Teaching Socials ist eine der schnellstwachsenden Unternehmensberatungen im DACH-Raum und das führende Beratungsunternehmen für Personal Brands im Finanz- und Immobilienbereich. Team aus 25 High-Performern, innerhalb von 2 Jahren von 0 auf konstant über 750.000 € Monatsumsatz gewachsen.

Die Rolle

Als Content Director verantwortest du unser gesamtes Content-Ökosystem. Du produzierst nicht Inhalte, du baust Marken, die ihren Markt dominieren.

Dafür brauchst du keine Einarbeitung in unsere Welt. Du kommst aus dem Personal-Branding-, Creator- oder Agentur-Umfeld, aus Online-Bildung, Coaching oder Consulting, oder du hast selbst Kanäle im Finanz- und Business-Bereich groß gemacht. Du kennst die Zielgruppe, die Plattformlogik und den Unterschied zwischen Reichweite und Umsatz.

Und du willst mehr. Diese Rolle gehört jemandem, der den Anspruch hat, den größten Content-Auftritt seiner Branche zu bauen, und der sich daran messen lassen will. Wer hier auf klare Ansagen wartet, ist falsch.

Deine Aufgaben

Strategie und Content-Konzept

  • Gesamtstrategie für alle Kanäle (Instagram, TikTok, YouTube)

  • Konzeption von Formaten, Serien und Positionierung

  • Trend-Research und Ideation, führen statt folgen

  • Entwicklung von Hooks, Skripten und viralen Content-Mechaniken

  • Storytelling rund um den Aufbau zur 100-Mio.-Company

Plattform und Performance

  • Analyse von Watch-Time, Drop-offs und Performance-Daten

  • Konkrete Optimierungen aus Creator-Analytics ableiten

  • Einsatz von KI-Tools (AI-First-Ansatz) in Ideation, Skripting und Analyse

  • Testing, Iteration und Skalierung von Content-Formaten

  • Steuerung eines strukturierten Content-Kalenders

  • Entwicklung von Content aus Interviews und Rohmaterial

Umsetzung

  • Aktive Mitwirkung vor der Kamera

  • Enge Zusammenarbeit mit Editing, Social und Leadership

  • Aufbau skalierbarer Content-Systeme

Ergebnisse, an denen du gemessen wirst

  • Wachstum der Kanäle in Reichweite, Watch-Time und Followern

  • Anzahl der Formate, die nach dem Test in die Skalierung gehen

  • Output-Takt: geplanter Content-Kalender, der auch gehalten wird

  • Content, der messbar Leads und Bewerbungen erzeugt, nicht nur Views

  • Ein Content-System, das ohne dich als Nadelöhr läuft

Das bieten wir

  • Volle Ownership über einen der wichtigsten Bereiche im Unternehmen

  • Direkter Draht zur Geschäftsführung und kurze Entscheidungswege

  • Budget, Team und Equipment, um Ideen sofort umzusetzen

  • Überdurchschnittliche Bezahlung, gekoppelt an Ergebnisse

  • Ein klarer Entwicklungspfad für alle, die mehr wollen als ihre Rollenbeschreibung

Warum Teaching Socials

  • Direkte Arbeit mit und Impact an den größten Personal Brands im DACH-Raum

  • Selbst-Verwirklichung und Eigen-Verantwortung

  • Schnelle interne Ideen-Umsetzung, junges und wachstumshungriges Umfeld

  • Weiterentwicklung und Aufbau einer gemeinsamen Mission

  • Investition in Skill-Development

  • 4 Team Events pro Jahr

Werte: Siehe Teaching Socials Manifest (!)

Voraussetzung:

  • Erfahrung in unserer oder einer vergleichbaren Branche: Personal Branding, Creator-Business, Social-Media- oder Marketing-Agentur, Online-Bildung, Coaching oder Consulting

  • Content ist Teil deiner Identität, nicht nur dein Job

  • Tiefes Verständnis für virale Mechaniken und Plattformlogiken

  • Starkes Gespür für Trends, Hooks und Storytelling

  • Nachweisbare Content-Erfolge mit konkreten Zahlen

  • Ehrgeiz: Du willst der Beste in deinem Feld werden und lässt dich an Ergebnissen messen

Du bringst idealerweise mit:

  • Erfahrung im Aufbau von Personal Brands oder Creator-Kanälen

  • Plattform-natives Denken (TikTok, Instagram, YouTube)

  • AI-First-Mindset

  • Grundverständnis für Editing (Timing, Captions, B-Roll)

  • Erfahrung vor der Kamera

  • Eigenständig gewachsene Kanäle

  • Erfahrung mit Finanz-, Immobilien- oder Business-Zielgruppen

Was wir nicht suchen:

  • Menschen ohne Bezug zu unserer Branche, denen man Personal Branding erst erklären muss

  • Klassische Social Media Manager ohne strategischen Fokus

  • Kandidaten ohne nachweisbare Content-Ergebnisse

  • Personen, die Content erstellen, ohne Performance zu verstehen

  • Reine Copywriter (E-Mail, Funnels, Landingpages)

  • Menschen ohne Wachstumsambition, die auf Ansagen warten statt selbst zu treiben

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