Senior Brand Strategy Marketing Manager
Bosa Properties
Shape Bosa Properties brand strategy and storytelling in Vancouver, using customer insight and integrated marketing planning across real estate projects.As Senior Brand & Marketing Manager, you will steward Bosa Properties and project sub-brands from positioning through daily expression. You will build messaging, content, partnerships, and marketing plans that support launches, leasing, sales, engagement, and long-term growth. The work spans residential, commercial, and master-planned projects.Key Responsibilities:
Steward corporate, project, and sub-brand positioning and prioritiesTranslate strategy into messaging, tone, and visual frameworksLead storytelling calendars, content, and distribution strategiesDirect integrated plans supporting launches, leasing, and salesMeasure performance and optimize investment using customer insightRequirements:
10+ years of relevant marketing experienceExperience mentoring colleagues and leading cross-functional teamsBrand management experience from positioning through daily expressionExperience building content and storytelling programsExperience managing budgets, agencies, vendors, and partnersBring brand leadership, customer insight, and integrated planning expertise to Bosa Properties’ growing real estate portfolio.
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Steward corporate, project, and sub-brand positioning and prioritiesTranslate strategy into messaging, tone, and visual frameworksLead storytelling calendars, content, and distribution strategiesDirect integrated plans supporting launches, leasing, and salesMeasure performance and optimize investment using customer insightRequirements:
10+ years of relevant marketing experienceExperience mentoring colleagues and leading cross-functional teamsBrand management experience from positioning through daily expressionExperience building content and storytelling programsExperience managing budgets, agencies, vendors, and partnersBring brand leadership, customer insight, and integrated planning expertise to Bosa Properties’ growing real estate portfolio.
#J-18808-Ljbffr
Vacancy posted 1 hour ago
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