Director of Brand Marketing (Remote) | Canada

HireHawk connects skilled professionals with meaningful remote career opportunities at U.S. and Canadian companies across a wide range of industries. We believe strong talent is global, and we help candidates build stable remote careers with clear expectations, dedicated support, and high-quality client partnerships.

Our client is building more than beauty products. They are building a brand that people genuinely love.

We're looking for a Director of Brand Marketing who gets excited about creating brands that people connect with emotionally. Someone who loves bringing products to market, telling compelling stories, building meaningful partnerships, and creating campaigns that people remember long after they've seen them.

If you've been looking for an opportunity where you can help shape the future of a growing beauty brand, influence how millions of consumers experience it, and work alongside a team that's passionate about building something special, we'd love to meet you.

About the Role

As a Director of Brand Marketing, you'll lead how the company comes to life across every consumer touchpoint.

You'll own the overall brand strategy while leading product launches, public relations, influencer marketing, partnerships, integrated campaigns, and brand storytelling. You'll work closely with our leadership team and partner across Creative, Product Development, Ecommerce, Growth, Retail, Social, and Community to ensure every initiative strengthens the brand and creates lasting connections with our customers.

This is an opportunity for someone who loves building. Someone who enjoys thinking strategically, creating boldly, and inspiring others along the way. Your work won't just shape marketing campaigns. It will help define what the company becomes over the next several years.

If building an iconic brand sounds like the kind of challenge you've been waiting for, we'd love to hear from you.

Responsibilities

• Develop and execute the long term brand marketing strategy
• Lead integrated marketing campaigns across digital, ecommerce, retail, influencer, social media, PR, partnerships, experiential marketing and community
• Own every product launch from positioning and messaging through execution and post launch analysis
• Develop compelling brand storytelling that strengthens consumer awareness, loyalty and brand affinity
• Lead all public relations initiatives including media strategy, editorial relationships, product placement, celebrity partnerships and earned media opportunities
• Build strategic relationships with influencers, creators, celebrities, tastemakers and brand ambassadors
• Identify and execute brand collaborations that generate awareness, cultural relevance and customer acquisition
• Partner with Creative to develop world class campaigns, visual storytelling, photography, videos, campaign concepts and content production
• Lead seasonal marketing calendars, campaign planning and integrated go-to-market strategies
• Partner closely with Ecommerce and Growth Marketing to ensure strong alignment between brand building and performance marketing initiatives
• Collaborate with Product Development to bring new product innovations to market
• Measure brand performance through awareness, engagement, earned media, influencer performance, customer acquisition, retention and launch success
• Manage external creative agencies, PR agencies, influencer agencies and production partners
• Build scalable marketing processes that support rapid company growth
• Represent the voice of the customer throughout the organization

Requirements

Must have:

• 8 or more years of experience across Brand Marketing, Integrated Marketing, Brand Strategy, Marketing Communications, Public Relations and/or Consumer Marketing
• Experience leading Brand Marketing for beauty, cosmetics, skincare, wellness, luxury consumer products, fashion, accessories, lifestyle or premium DTC brands
• Proven success developing integrated marketing campaigns and high impact product launches
• Strong experience in Brand Strategy, Marketing Communications, Creative Development, Public Relations and Influencer Marketing
• Experience building relationships with editors, media outlets, creators, celebrities and industry partners
• Strong understanding of consumer insights, brand positioning and customer journeys
• Experience partnering with Creative, Product, Ecommerce, Social Media, Retail and Growth Marketing teams
• Experience managing creative agencies, PR agencies and production partners
• Strong project management and cross functional leadership skills

Nixe to have:

• Experience working in fast-growing consumer brands is highly preferred
• Experience with omnichannel brand management – DTC, Amazon, Retail (Sephora, Ulta, Target, etc) — is a huge plus
• Passion for beauty, wellness, innovation and consumer products