Marketing Measurement Leader at Maxon
Maxon-Compute
Become a Marketing Measurement Leader at Maxon, influencing how marketing success is tracked and evaluated. This role emphasizes data integrity and innovative measurement approaches. Maxon seeks a Marketing Measurement Leader with a strong foundation in marketing analytics and data validation. Your hands-on expertise in GA4 and GTM will facilitate effective tracking across transformative marketing channels. Advocate best practices in measurement to help teams optimize marketing performance. Key Responsibilities:
- Define standards for marketing tracking and measurement
- Ensure accuracy of conversion definitions and event tagging
- Maintain oversight of data quality and monitoring processes
- Drive innovations in attribution and incrementality testing
- Lead setup and governance of analytics tools, including GA4
- Bachelor’s degree in a relevant technical field
- 3-6+ years of experience in analytics or marketing
- Expertise in GA4 implementations and workflows
- Experience creating dashboards in Looker or related
- Strong knowledge of attribution and data validation
Vacancy posted 8 days ago
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