Director, Ads Product Marketing

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Director, Ads Product Marketing based in Canada. We are seeking an experienced product marketing leader to shape the strategy and growth of a leading digital advertising ecosystem. In this role, you will build and lead a high-performing product marketing team, establishing a center of excellence for advertising products and go-to-market execution. You will oversee product positioning, messaging, launch strategies, and integrated marketing initiatives that strengthen market leadership. Working closely with Product, Sales, Growth Marketing, and other cross‑functional teams, you will translate advertiser insights into impactful product strategies. You will champion the voice of the customer, influence product roadmaps, and help drive adoption of advertising, data, and measurement solutions. This opportunity combines strategic leadership with hands‑on execution in a dynamic, data‑driven environment where innovation and measurable results are essential. Your work will help accelerate commercial growth, strengthen advertiser relationships, and establish consistent marketing practices across the advertising business.

Accountabilities

• Lead the Ads product marketing function: Build and develop a product marketing center of excellence, managing a team responsible for consistent, scalable, and effective go-to-market strategies across multiple product lines.
• Define positioning and messaging: Develop a cohesive narrative for the advertising ecosystem, ensuring consistent product positioning, messaging, branding, and communications across marketing channels.
• Drive go-to-market strategies: Lead inbound and outbound product marketing initiatives, coordinating product launches, feature releases, and integrated campaigns that support business objectives.
• Influence product strategy: Gather and synthesize quantitative and qualitative insights from advertisers, customers, and market research to identify opportunities, shape product priorities, and inform the product roadmap.
• Execute strategic marketing programs: Oversee high-visibility launches, thought leadership initiatives, industry briefings, events, and content programs designed to generate sales pipeline and increase product adoption.
• Strengthen sales enablement: Partner with Sales Enablement and commercial teams to communicate the value of advertising, data, and measurement products, equipping teams with the messaging and resources needed to engage advertisers effectively.
• Manage marketing investments: Collaborate with Growth Marketing to establish investment priorities across paid marketing, trade partnerships, events, communications, creative, and content.
• Measure marketing performance: Define product marketing objectives and key results (OKRs), track key performance indicators (KPIs), evaluate campaign effectiveness, and use insights to optimise future initiatives.
• Collaborate across the organization: Work closely with Product, Sales, Growth Marketing, and other stakeholders to align priorities, coordinate execution, and ensure marketing strategies support broader commercial goals.
• Promote operational innovation: Identify opportunities to improve marketing workflows and processes, including the effective use of AI tools to increase efficiency and scalability.

Requirements

• Extensive product marketing experience: At least 12 years of experience in product marketing or related product and marketing roles, including a minimum of 6 years specifically within digital advertising and technology.
• Leadership and team management: Proven experience managing and developing teams across multiple product lines, with the ability to establish clear priorities, foster collaboration, and deliver measurable results.
• Digital advertising expertise: Deep understanding of the digital advertising ecosystem, advertising technologies, media, measurement, and the dynamics shaping advertiser needs.
• Go-to-market proficiency: Demonstrated success developing and executing comprehensive go-to-market strategies, including product launches, positioning, messaging, and integrated marketing programs.
• Inbound and outbound marketing experience: Strong knowledge of both inbound product marketing, including customer insights and product strategy, and outbound marketing, including launches, campaigns, and market communications.
• Strategic and analytical capabilities: Experience defining marketing OKRs, monitoring KPIs, evaluating performance, and translating market insights into actionable business strategies.
• Communication and executive presence: Excellent written and verbal communication skills, with the ability to present complex marketing concepts clearly to executive leaders, sales teams, advertisers, and cross‑functional stakeholders.
• Cross‑functional collaboration: Ability to influence stakeholders across Product, Sales, Marketing, and other business functions while maintaining alignment on shared goals.
• Educational background: Bachelor's degree in Marketing, Business, or a related field.
• Preferred industry experience: Familiarity with retail media networks, consumer packaged goods (CPG), or retailer partnerships is an advantage.
• AI and process optimization: Experience using AI tools to improve workflows, streamline processes, and enhance marketing team productivity is preferred.
• Industry passion: A strong interest in advertising, media, measurement, and emerging trends across the digital advertising landscape.

Benefits

• Competitive annual salary: CAD $203,000–$214,000, depending on qualifications, experience, and work location.
• Equity compensation: Eligibility for a new-hire equity grant and annual equity refresh grants.
• Remote work flexibility: Work remotely from eligible Canadian provinces, including Ontario, Alberta, British Columbia, and Nova Scotia.
• Flexible work approach: A Flex First culture that supports choosing where you work best while maintaining connections through regular in‑person events.
• Professional growth: Opportunities to lead a growing product marketing function, shape advertising strategy, and influence business and product direction.
• High‑impact responsibilities: The opportunity to build scalable marketing practices, launch innovative advertising solutions, and contribute directly to commercial growth.
• Collaborative environment: Work alongside cross‑functional teams in a dynamic organization focused on innovation, customer value, and measurable business outcomes.
• Competitive benefits package: Access to a range of benefits designed to support employee well‑being and professional success, subject to applicable eligibility and company policies.