Digital Analytics Manager

Why Meridian?

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

The role

Reporting to the Senior Manager, Product Operations, this role is responsible for developing and maintaining a comprehensive digital analytics program for Meridian’s public website. Working in close collaboration with the enterprise analytics, public website, digital banking, contact centre, marketing and IT teams, the Digital Analytics Manager demonstrates the capability to help turn data into critical information and knowledge that can be used to make sound strategic decisions. The incumbent possesses a combination of digital business focus and advanced analytical, problem‑solving and strategic capabilities to enable data‑driven decision‑making. This is a key role in a growing team that is helping advance our strategic priorities.

Product Analytics, Insights & Reporting

• Analyze tracking data to evaluate the performance of marketing campaigns, website/app changes, and digital initiatives, providing actionable recommendations for improvement.
• Set up and run A/B tests as well as advise other team members on best practices for A/B testing.
• Develop and maintain dashboards and reports using GA4’s reporting tools, Data Studio/Looker Studio, Amplitude, or other BI platforms.
• Present findings and insights to stakeholders across the business in a clear, concise, and compelling manner.
• Monitor and interpret user journeys, funnel performance, and conversion data to inform strategic decisions.
• Enable high‑quality behavioral tracking, including defining events, and ensuring accurate data collection across web and app experiences.
• Support Marketing to help run attribution models (e.g., multi‑touch attribution, marketing mix modeling) to evaluate channel performance and inform investment decisions.

Stakeholder Management

• Apply an understanding of strategic business levers, P&L drivers, and value creation when conducting analysis and making recommendations.
• Define and measure success metrics that assess the business impact of digital initiatives, including growth, efficiency, and Member outcomes.
• Partner with Product Operations and Product Teams to ensure analytics supports prioritization and investment decisions.

Continuous Improvement

• Optimize data pipelines across BigQuery, GA4 and Amplitude to help maintain reliable data flows for analytics and attribution.
• Work closely with digital banking, Marketing, UX, product, and dev teams to ensure data tracking aligns with business goals and marketing strategies.
• Provide training and support to team members on best practices, data interpretation, and self‑serve analytics.
• Stay up‑to‑date with the latest tracking software features, industry trends, and digital analytics methodologies.

Knowledge, Skills, and Abilities

• Ability to communicate data and insights effectively across the organization.
• Possess a strong attention to detail; be concise without compromising the facts.
• Well‑organized with the goal of meeting deadlines in a fast‑paced environment.
• Experience in conducting analysis and working with diverse data sets, both structured and unstructured.
• Strong problem‑solving and critical thinking, with natural curiosity.
• Ability to work in a team‑oriented environment.
• Excellent written and verbal communication skills.
• Comfort learning and adopting new digital tools, with an openness to using AI‑enabled technology to enhance productivity, accuracy, and the Member experience.

Market and Competitor Intelligence

• Possess and build a knowledge base of competitor information and intelligence for use in internal decision making.
• Review and provide insight into trends in digital financial services.

This posting is for a newly created position. Internal candidates are being considered.

Salary Range

$68,800.00 to $103,200.00 CAD. Compensation for this role is based on a combination of skills, experience, and internal equity. Candidates with stronger alignment to the role’s requirements may be placed higher within the range.

Office Location

Toronto Corporate Office with the ability to travel to our St. Catharines office as needed. This is a hybrid work opportunity. Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires a minimum of one day per week in the office for purposeful meetings to collaborate, innovate, and build effective relationships with your team, your colleagues, and your leader, which is important to us.

What’s in it for you?

• We have an inclusive and collaborative working environment that encourages teamwork, creativity, curiosity, and celebrates success.
• We provide you with the tools and technology needed to delight your candidates and clients.
• You will get to work with and learn from diverse industry leaders and colleagues, who have hailed from top organizations.
• Hybrid work arrangements with in‑person office time to collaborate, innovate, and build relationships with your colleagues.
• This is not your typical “corporate” job. We work hard and we have fun!

Build the Future of Banking with Us

At Meridian, we’re not just adapting to the future—we’re shaping it. We see talent as a catalyst for sustainable growth , community impact , and future‑readiness . As the financial landscape evolves, we’re looking for team members who bring:

• Embedding & leveraging technology – Confidence and willingness to learn and integrate AI and emerging technologies into new ways of working. Experience with low/no code tools like the Microsoft Power Platform and generative AI productivity tools like Microsoft Copilot is considered an asset.
• Critical Thinking – The ability to analyze, evaluate and interpret information from various sources and apply logic and problem solving to make decisions.
• Data Driven – Leverage data and insights to identify, prioritize and improve member experience and business efficiency.
• Curiosity & Flexibility – Comfortable navigating and embracing change and uncertainty, ask more questions, explore more options. Continuously learn and grow.

Experience the Difference!

Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union.