Marketing Automation Manager at Storyblok
Storyblok GmbH
Elevate marketing efforts with Storyblok as a Marketing Automation Manager. This remote position focuses on campaign operations, Pardot mastery, and lead flow management. Join Storyblok, a headless CMS provider empowering brands like Virgin Media O2 and Oatly. As a Marketing Automation Manager, you will manage Pardot systems, handle nurturing campaigns, and streamline processes across multiple marketing disciplines. Key skills include data reporting, lead scoring, and automation. Key Responsibilities:
- Build and send email campaigns in Pardot and Knak
- Manage webinars including registration and follow-up
- Load and optimize lead lists for targeted outreach
- Develop and implement nurture programs tailored by segments
- Administer Pardot and sync with Salesforce
- 4+ years in marketing automation or operations
- Proficient in Pardot administration and Salesforce fluency
- Experience in building effective nurture programs
- Familiar with GDPR and consent management
- SQL knowledge for reporting and analytics
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