Marketing Specialist
$30 per hour24 Seven Talent
Marketing Specialist, Growth & Retention
Compensation: $30/hour
Vacant Position
We are seeking a Marketing Specialist, Growth & Retention to support the execution of lifecycle marketing strategies that drive customer engagement, retention, and loyalty across a digital ecosystem.
This role focuses on understanding customer behavior and delivering relevant, personalized communications that enhance the member experience and drive meaningful engagement. Working closely with cross-functional partners, you will support the development and execution of lifecycle marketing initiatives through best-in-class CRM programs.
The ideal candidate has experience in CRM or digital marketing, is highly organized, and brings a data-driven approach to campaign execution and optimization.
Key Responsibilities
- Support the development and execution of lifecycle marketing strategies across key customer moments.
- Manage day-to-day communications across digital channels, including email, push notifications, and SMS, ensuring messaging is relevant, timely, and personalized.
- Translate business objectives into clear, compelling customer-facing messaging and journeys.
- Support always-on and triggered marketing programs that drive engagement and retention.
- Execute end-to-end CRM campaigns, including briefing, creative reviews, and quality assurance.
- Manage campaign calendars and coordinate with stakeholders to ensure timely delivery.
- Partner with creative and brand teams to develop and refine messaging and assets.
- Support testing strategies, including A/B and multivariate testing, to continuously optimize performance.
- Support the execution of personalized campaigns and offers using customer insights and past performance data.
- Identify opportunities to enhance communications through improved use of data and marketing automation.
- Monitor campaign performance and track key metrics, including engagement, conversion, and retention.
- Analyze results and provide actionable insights and recommendations to improve future campaigns.
- Partner with Analytics teams to better understand customer behavior and inform strategy.
- Collaborate with cross-functional stakeholders to execute campaigns and initiatives.
- Contribute ideas to improve lifecycle journeys, messaging strategies, and the overall customer experience.
- Stay current on CRM and lifecycle marketing best practices to support ongoing innovation.
Qualifications
- 3+ years of experience in CRM, lifecycle marketing, or digital marketing, preferably in a B2C environment.
- Understanding of customer segmentation and personalization strategies.
- Experience supporting campaign execution in a cross-functional environment and coordinating deliverables.
- Hands-on experience executing multi-channel campaigns across email, push notifications, SMS, or similar channels.
- Analytical mindset with the ability to interpret campaign performance and generate insights.
- Strong attention to detail and project management skills.
- Excellent communication and collaboration skills.
- Bilingual English and French is an asset.
AI Disclosure
AI is not used to screen or assess candidates. All hiring decisions will be based on qualifications, experience, and interview performance.
Vacancy posted 4 hours ago
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