Specialist, Marketing

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day. 

We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.  

Be part of the team that brings the right balance of consistency and creativity to one of the most recognized and valuable brands in Canada. There are many disciplines in this team, all focused on enhancing brand reputation and performance through market knowledge, advertising excellence, sponsorships, national events, sponsorships and digital media strategy and execution. You’ll work collaboratively with business units across the organization to ensure all customer facing activity is consistent with guiding principles of the Bell brand.  

At Bell, your talent and unique abilities will be developed and challenged, creating customer experiences that set us apart in digital connections and next generation services.  

Summary

The Media Specialist will report to the Senior Manager, Digital Marketing and will be responsible for owning the media strategy and tactical recommendations, that deliver on BCE’s marketing objectives & business goals. The role will oversee all aspects of a campaign lifecycle including planning, project management of campaign execution, budget management, reporting & optimization recommendations.

In this collaborative position, you will work in close partnership with Marketing, Communications, Agency partners and Campaign Execution teams to understand the needs of the business intimately, and work together to drive business results.

Key Responsibilities

• Be the internal Media SME to drive education and adoption of media best practices
• Work closely with internal cross-functional teams and external agency partners on the development of holistic marketing plans, supporting key priorities across business units
• Support and/or own the development of media plans from end-to-end (strategy development, collaborate on the detailed media plan across audiences, screens, formats, inventory, report on campaign learning/insights)
• Oversee and maintain project timelines with detailed work back schedules while presenting regular status updates relating to specific campaign executions
• Oversee and manage budgets in collaboration with numerous stakeholders
• Assist in continuous improvement by evaluating campaign executions, identifying process optimizations, and implementing changes to drive success
• Acquire all approvals from internal stakeholders as needed
• Identify & present competitive and campaign findings to cross-functional team members
• Work in partnership with your Manager to develop and implement a test & learn roadmap
• Keep up-to-date with the ever changing marketplace landscape, competitive dynamics, industry trends and new technologies that impact media plans

Critical Qualifications

• 2-3 years of direct experience in developing, implementing, and driving media campaigns on client or agency side with a focus on strategy  
• Degree/diploma in Business, Marketing or related digital marketing disciplines
• Strong interpersonal/communication skills
• Strong writing, research, and presentation skills
• Proficient in excel and PowerPoint
• Comfortable with data and numbers to unpack insights & present findings
• Ability to work in a fast paced environment where the only constant is change 

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management

Job Status: Regular - Full Time

Job Location: Canada : Ontario : Toronto || Canada : Quebec : Montreal 

Work Arrangement: Hybrid

Application Deadline: 06/29/2026

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week.  Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners. 

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or  View email address on jobs.bce.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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