Brand, Marketing and Communications (BMC) - Specialist - Alliances

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We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. 

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The opportunity

As a BMC Specialist in our Alliances group, you will support the planning and execution of integrated marketing initiatives for EY’s Tier I alliances. You will help advance EY’s brand, increase market visibility, and support growth objectives through well-executed, multi-channel marketing programs.

Working closely with alliance teams, service lines, industry groups and BMC colleagues, you will bring campaigns, events and experiences to life. This role is well suited to a marketing professional with strong execution skills, a collaborative mindset, and experience delivering B2B marketing programs in a complex, matrixed environment.

This job posting relates to an existing vacancy within our organization.

Your key responsibilities

Marketing Program Execution

• Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities
• Translate business and stakeholder goals into effective marketing activities that connect brand to demand
• Execute lower‑funnel, conversion‑focused marketing activities in close partnership with alliance and sales teams to support pipeline creation and opportunity progression.
• Support lead generation and pipeline acceleration through targeted campaigns, event follow‑up programs, and account‑based or segment‑specific activations.
• Partner with sales and alliance stakeholders to align marketing activities to priority accounts, opportunities and revenue goals.
• Collaborate with global, national and local teams to activate EY campaigns and adapt them for alliance and market needs
• Coordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on-time, high-quality delivery
• Continuously identify opportunities to improve processes, introduce efficiencies, and strengthen executional excellence

Events and Experiences

• Plan and execute virtual, in-person and hybrid events, including executive briefings, webcasts, roundtables and sponsored experiences
• Manage event logistics end-to-end, including vendors, budgets, timelines, tools and post-event reporting
• Analyze event performance beyond attendance, including engagement quality, lead conversion and downstream sales impact.
• Evaluate and support sponsorship opportunities that elevate EY’s brand and align to alliance objectives
• Partner with internal teams and external vendors to deliver high-quality, brand-aligned experiences

Content and Communications

• Develop and write a range of internal and external communications, including articles, briefing materials, talking points, presentations and campaign assets
• Support the development of thought leadership, market-facing content and alliance storytelling
• Create PowerPoint materials such as internal updates, campaign decks, event presentations and client-facing slides

Stakeholder Collaboration

• Work closely with alliance teams, service line leaders, subject matter professionals and BMC colleagues
• Build strong, trusted working relationships to ensure marketing initiatives align with business goals and priorities
• Support senior stakeholders with clear communications, progress updates and performance insight

Reporting and Optimization

• Track and report on marketing performance, including campaign, event and sponsorship metrics
• Support budget tracking, spend management and Marketing Development Funds (MDF) processes where applicable
• Conduct basic analysis and market research to support marketing and sales efforts
• Contribute to ROI reporting and insights to inform future planning and optimization

Skills and attributes for success

• Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education 
• 5+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships.
• 5+ years of experience developing and executing in-person events.
• Strong stakeholder management skills; comfortable working with senior leaders 
• Knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.) 
• Experience supporting integrated marketing campaigns across multiple channels
• B2B experience, specifically within the IT industry is an asset
• Professional services marketing experience is an asset
• Experience with Marketing Development Funds (MDF) is an asset

Ideally, you’ll also have

• Strong project management and organizational skills, with the ability to manage multiple priorities
• Well-rounded “marketing athlete” with strong execution, problem-solving and creative thinking skills
• Comfortable working with numbers, data and performance metrics
• Excellent written and verbal communication skills, with the ability to tailor messages for different audiences
• Ability to build collaborative relationships across teams and with senior stakeholders
• Detail-oriented, proactive and continuously looking for ways to improve how work gets done
• Thrives in a fast-paced, matrixed and evolving environment

What we look for

• Strong project management skills with the ability to navigate competing projects with ease
• Knowledge of both traditional and non-traditional marketing channels
• Business development and growth mindset, with exceptional work ethic
• Experience working in a fast-paced, complex environment 
• Strong organization and time management skills with the ability to prioritize
• Strong team player with the ability to work independently and remotely effectively 

What we offer

When you thrive, we thrive. The EY benefits package goes above and beyond, focusing on your physical, emotional, financial and social well-being:

• $5,000 per year for mental health support benefits
• Wellbeing benefit of $1,200/year

Explore how a career at EY is yours to build at 

Discover how, when and where you can work at 

Are you ready to shape your future with confidence? Apply today.

To help create the best experience during the recruitment process, please describe any accommodations you may need.

EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.

• Ontario: $75,600 to $113,400

Inclusiveness at EY 

Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world. 

Learn about our commitment to Inclusiveness at

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