B2b Commerce Marketing Strategist

Shape B2B commerce growth through paid search, paid social, and advanced audience strategy in a remote-first Canadian environment.This experienced Shopping and Marketplace Strategist leads client engagements for manufacturers, distributors, and enterprise accounts. You will develop strategies across Google, Microsoft, Meta, LinkedIn, TikTok, and marketplace channels. Your work addresses complex purchasing journeys, channel competition, customer acquisition, and measurable revenue outcomes.Key Responsibilities:
Develop full-funnel B2B advertising strategiesDesign CRM, first-party, and account-based audiencesDirect creative testing with specialists and design teamsConnect advertising data with ecommerce and CRM outcomesLead bi-weekly meetings and quarterly business reviewsRequirements:
Experience managing B2B manufacturers or distributorsStrong knowledge of Shopping Ads, search, and socialExperience with product feed architecture and attributionAbility to present recommendations to C-suite executivesAbility to manage multiple engagements independentlyBring B2B commerce expertise, audience architecture, and analytical communication skills to strategic client marketing engagements.
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