B2b Paid Media Strategist Calgary

Shape B2B paid media strategy in Calgary while managing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms. Work onsite Monday, Tuesday, and Friday, with optional remote days Wednesday and Thursday.As an experienced Paid Media Strategist at Tiller, you will connect client goals with channels, audiences, budgets, and testing approaches. You will manage campaigns for primarily B2B software and technology clients, linking performance to qualified leads, pipeline, cost per lead, and ROI. The role combines strategic ownership, hands-on execution, analysis, and direct client advisory.Key Responsibilities:
Develop paid media strategies across channels, audiences, budgets, and campaignsExecute and optimize campaigns across Google, LinkedIn, Meta, and StackAdaptManage $50K+ monthly budgets through forecasting and pacingBuild audience, keyword, retargeting, and account-based campaignsAdvise clients using performance data and business outcomesRequirements:
5+ years of recent paid media experienceProven B2B paid media experience, preferably in SaaS or technologyHands-on Google Ads, LinkedIn Ads, Meta Ads, and programmatic experienceExperience managing $50K+ monthly media budgetsStrong measurement, reporting, analysis, and client presentation skillsBring strategic judgment, campaign execution, and client advisory skills to Tiller’s B2B paid media work in Calgary.
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