Business Development Consultant

The Business Development Consultant is responsible for generating new business for Blue Ocean Interactive Marketing (Award-Winning Digital Marketing Agency), through consistent, proactive outbound prospecting. This is a hunter role. You’ll spend most of your time identifying target companies, reaching decision-makers, and turning conversations into qualified opportunities and new clients.

This role works closely with company leadership and the internal marketing, content, SEO, PPC, web, and development teams. The ideal candidate is comfortable cold calling, prospecting through LinkedIn, email, and in-person networking, and leading a consultative, question-based discovery conversation. You are not expected to be the technical expert in every service, but you must understand digital marketing well enough to ask the right questions and connect our solutions to a prospect’s business goals.

The Business Development Consultant plays a key role in pipeline growth, new client acquisition, and the long-term revenue growth of the company.

Why work at Blue Ocean Interactive Marketing:

• Substantial, performance-based commission opportunity.
• Permanent work from home/remote position.
• Be part of an award-winning team of like-minded individuals focused on fantastic client results.
• Continuous learning and professional development so you can be at the top of your game.
• A culture where your ideas are heard and implemented.
• Inclusive, family-focused work culture.
• A company culture dedicated to employee satisfaction and retention.

Key Responsibilities

• Prospect weekly through cold calling, LinkedIn, email, social media channels, in-person networking, or other touchpoints relevant to the target audience.
• Build and maintain targeted prospect lists of businesses that fit our ideal client profile.
• Open doors and reach decision-makers, then qualify B2B sales leads.
• Maintain a consistent, relentless drive toward a set number of qualified new contacts per month, resulting in multiple new clients per month.
• Network with businesses in the Golden Horseshoe area and look for opportunities to build visibility in the local market.
• Be excited about finding the next customer, opening the next market, and building something that wasn’t there before.

Sales Process & Discovery

• Lead a consultative, question-based discovery process to identify each prospect’s business goals, challenges, budget, and opportunities.
• Qualify incoming leads and move them forward through the sales process.
• Navigate sales cycles with multiple decision-makers, and encourage decisiveness instead of think it over.
• Work with leadership and internal specialists to shape proposals and recommendations that fit each prospect.
• Develop strategic partnerships, referral partners, and speaking opportunities that create a steady flow of introductions.
• Organize, follow up with, and nurture leads who are not yet ready to buy.
• Identify new industries and markets where our services are a strong fit.

Tracking & Reporting

• Track all outreach and pipeline activity in our CRM.
• Report KPI performance weekly.
• Set written goals and plans to accomplish exceptional results.

Required Skills & Experience

• 5+ years of experience selling (digital) marketing services.
• Proven track record of outbound prospecting, including cold calling, virtually and in person.
• Experience reaching decision makers and qualifying B2B sales leads.
• Experience navigating sales cycles with multiple decision makers.
• Exceptional interpersonal skills, with strong English oral and written communication skills.
• Strong time management and organizational skills, and the discipline to work independently without someone standing over your shoulder.
• A passion for digital marketing and advertising.
• Motivated by a performance-based compensation plan with exceptional earning potential.
• A commitment to continuous learning and improvement as a sales professional.

Nice-to-Have Experience

• Experience selling SEO, PPC, website, content marketing, or lead generation services.
• Experience working with B2B, manufacturing, logistics, or professional services clients.
• Experience with HubSpot or a similar CRM