eCommerce Merchant - New Era Canada

Sure, we’re looking for an all-star player who has the chops and the experience to take this role by the horns and run with it. But talent alone doesn’t cut it for us.

Our actions are guided by our values of Respect, Commitment, Creativity, Teamwork and Fun. These aren’t just words to us but are values we push ourselves to work by and inspire in others.

We’re a passionate group of hard-working people, obsessed about sales and service.

We know nothing matters more than a happy customer and that saying " that's not my job " gets us nowhere.

We know how fun it feels to win, and love pushing ourselves towards that rush.

As a leading sports-lifestyle distribution company with over 52 years of success under our belts, we’re firing on all cylinders to take our company to the next level with a growing stable of world-class brands.

The good news? YOU could be a part of it.

Mint Green Group ("MGG") is a leading sports-lifestyle sales and distribution company, proudly representing a growing portfolio of world-class brands across Canada. Following a new distribution agreement, MGG now manages the sales and distribution of New Era — an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage spanning over 100 years. Best known as the official on-field cap of MLB, official sideline cap of the NFL, and official on-court cap of the NBA, New Era is the brand of choice for headwear, accessories, and apparel for men, women, and youth, worn as a symbol of self-expression by athletes, artists, and culture-shapers around the globe.

As MGG launches New Era's sales and distribution business in Canada, we are building our founding team — masters of their craft who are innovators, architects of culture, and forward thinkers who demand excellence in the quality of the product and the authenticity of the brand.

REPORTS TO: Director of eCommerce

LOCATION: Toronto or Montreal

SALARY RANGE: $80,000 to $85,000

POSITION SUMMARY

If you live for sports, culture and style, this role puts you right at the center of it. This is a rare kind of ownership: we are seeking an eCommerce Merchant to lead the Canadian direct-to-consumer (DTC) assortment and merchandising for New Era. You'll own what to sell, when it launches, and how it's presented, making assortment and buy calls within your own open-to-buy (OTB), set by leadership and aligned with the brand's Product Line Manager and wholesale team.

Success in this role requires someone who understands how sports moments, team performance and fan passion translate into product demand. It also means keeping a genuine pulse on where sports, style and culture are heading next, not just what's trending in-season, but what's coming around the corner, so the assortment feels ahead of the market instead of chasing it.

KEY RESPONSIBILITIES

• Own the DTC assortment for New Era in Canada. Using market trends, site performance and wholesale/buying insight to shape what sells online, including team/league-level product and "hot market" opportunities tied to sports moments.
• Coordinate with the buying/wholesale team to align DTC assortment decisions with the overall line plan, pricing and inventory availability.
• Build the merchandising plan for each drop, deciding how products are grouped, featured and presented (collections, categories, navigation, PDP hierarchy).
• Build onsite merchandising opportunities, including cross-sell and up-sell placements (related products, bundles, PDP and cart recommendations).

Assortment Planning, Forecasting & Inventory Management

• Make buy and assortment decisions within the open-to-buy parameters set by the leadership.
• Maintain a SKU-level forecast as an output of the assortment and launch plan, in coordination with the buying/wholesale team.
• Monitor sell-through, inventory position and site performance, and adjust the assortment, buy and launch timing accordingly within OTB.
• Set up and maintain products in Shopify, and keep product data, pricing, availability and categorization accurate and current across the site.

Launch Execution & Promotional Planning

• Partner with the Director, Ecommerce to set the release, content and promotional calendar for New Era. Categorizing product drops as key stories (major moments), seasonal collections or everyday/always-on assortment and setting the timing for each.
• Determine on-site promotional placement for the category and sign off on promotional content and messaging accuracy.
• Partner with the Planning & Launch Coordinator to ensure every launch has the assets, timelines and cross-functional inputs it needs.
• Work with Retention and Paid Media to align merchandising moments with email/SMS campaigns and ad flighting.

SKILLS AND EXPERIENCE

• 3+ years of experience in ecommerce merchandising, buying or assortment planning, ideally in apparel, headwear, or licensed sports/lifestyle product.
• Experience managing a SKU-level forecast and/or an open-to-buy budget.
• Comfortable owning both commercial (assortment/buy within OTB) and operational (site merchandising, promotional sign-off) decisions for a brand.
• Experience with Shopify or a similar ecommerce platform, including setting up and publishing products; comfort with product data and PIM tools (e.g., Airtable) is an asset.
• Strong analytical skills; able to read sell-through and inventory data and act on it.
• Highly organized, with the ability to manage a launch calendar with multiple moving parts.
• Strong communication and cross-functional collaboration skills
• A genuine interest in sports lifestyle and culture, not just team fandom; comfortable spotting and acting on emerging style and cultural trends.
• Foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

WHY JOIN MINT GREEN GROUP?

Mint Green Group is a trusted North American distributor and growth partner for some of the world’s most recognized sports and lifestyle brands. We combine the entrepreneurial pace and accountability of an independent organization with the opportunity to represent iconic global brands.

At Mint Green, we believe in doing the right thing, bringing the right mindset, keeping the bar high, and doing work that makes us proud. If you are excited by the opportunity to take ownership, build strong partnerships, and contribute to a team that takes personal responsibility in driving excellence, we would love to hear from you!

Some of what we offer:

• Competitive group insurance plan – Top of the line health & dental coverage with competitive rates & Mint covers 50% of premium costs
• Investing in your future – RRSP matching plus at-source contributions to your TFSA and RRSP
• Professional growth support – Dedicated funding for learning and development
• Meaningful employee experience – Budgeted activities, events, and services designed to truly engage our team based on real employee feedback
• Recognition & rewards – We celebrate individual contributions through equitable, competitive compensation, company-wide bonuses, and ongoing performance and salary reviews
• Exceptional onboarding – A best-in-class program that helps you integrate quickly, ramp up faster, and start making an impact right away
• Hybrid work model – we embrace a balance of in-office & remote work that complements employee wellbeing, collaboration & productivity.

Mint Green Group is committed to providing an inclusive and accessible recruitment experience. Accommodations are available upon request throughout the recruitment process.