Performance Marketing Manager
Full-time
Blazesoft
Location: in-office, full-time (Concord, ON)
About Twelvio
(a trademark owned by Blazesoft Ltd) is a performance-driven marketing agency helping brands grow through strategy, creativity, and execution. We work closely with clients, partners, and internal teams to deliver measurable results. As we continue to expand, w e’re looking for a Performance Marketing Manager (User Acquisition) with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration.
Key Responsibilities
- Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt , focused on driving high-quality mobile installs and first-time deposits.
- Manage and scale 7-figure monthly budgets , ensuring strong ROAS, retention, and user lifetime value.
- Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
- Lead creative strategy and testing — collaborate with the art team to produce high-performing static and video assets based on data insights.
- Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
- Continuously optimize campaigns for cost efficiency, engagement, and revenue, adjusting bidding, segmentation, and creative rotation in real time.
- Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
- Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
- Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.
- Explore new growth opportunities through programmatic, influencer, and emerging ad networks.
Requirements
- 4+ years of hands-on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt .
- Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
- Deep expertise in campaign optimization , bid strategy, audience segmentation, and conversion rate improvement.
- Strong understanding of mobile app acquisition , AppsFlyer tracking , and post-install event optimization .
- Experience collaborating closely with creative and motion teams on ad concepts and iterations.
- Strong analytical mindset — ability to translate complex data into clear strategic actions.
- Excellent understanding of A/B testing , ROAS optimization , FTD-focused funnels.
Nice to Have
- Experience in iGaming is preferred.
- Familiarity with server-to-server (S2S) setups and campaign event tracking.
- Hands-on experience integrating AppsFlyer , Meta Pixel , or TikTok Events API .
- Strong creative sense combined with performance-first mindset.
Benefits
What We Offer
- A high-impact role in a fast-scaling global company.
- Competitive compensation and performance-based bonus structure .
- Direct collaboration with senior leadership and creative teams.
- Access to premium ad tech — AppsFlyer , Meta Business Suite, TikTok Ads Manager, StackAdapt , and more.
- A creative, analytical, and growth-oriented work culture.
Vacancy posted 11 hours ago
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