Performance Marketing Manager

Location: in-office, full-time (Concord, ON) 

About   Twelvio  

(a trademark owned by  Blazesoft   Ltd)  is a performance-driven marketing agency helping brands grow through strategy, creativity, and execution. We work closely with clients, partners, and internal teams to deliver measurable results. As we continue to expand, w e’re looking for a Performance Marketing Manager (User Acquisition) with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration.  

Key Responsibilities  

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt , focused on driving high-quality mobile installs and first-time deposits.  
  

• Manage and scale 7-figure monthly budgets , ensuring strong ROAS, retention, and user lifetime value.  
  

• Leverage AppsFlyer for event mapping, attribution, and cohort analysis.  
  

• Lead creative strategy and testing — collaborate with the art team to produce high-performing static and video assets based on data insights.  
  

• Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.  
  

• Continuously optimize campaigns for cost efficiency, engagement, and revenue, adjusting bidding, segmentation, and creative rotation in real time.  
  

• Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.  
  

• Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.  
  

• Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.  
  

• Explore new growth opportunities through programmatic, influencer, and emerging ad networks.
  

Requirements

• 4+ years of hands-on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt .  
  

• Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.  
  

• Deep expertise in campaign optimization , bid strategy, audience segmentation, and conversion rate improvement.  
  

• Strong understanding of mobile app acquisition , AppsFlyer tracking , and post-install event optimization .  
  

• Experience collaborating closely with creative and motion teams on ad concepts and iterations.  
  

• Strong analytical mindset — ability to translate complex data into clear strategic actions.  
  

• Excellent understanding of A/B testing , ROAS optimization , FTD-focused funnels.
  

Nice to Have  

• Experience in iGaming is preferred.  
  

• Familiarity with server-to-server (S2S) setups and campaign event tracking.  
  

• Hands-on experience integrating AppsFlyer , Meta Pixel , or TikTok Events API .  
  

• Strong creative sense combined with performance-first mindset.  
  

Benefits

What We Offer  

• A high-impact role in a fast-scaling global company.  
  

• Competitive compensation and performance-based bonus structure .  
  

• Direct collaboration with senior leadership and creative teams.  
  

• Access to premium ad tech — AppsFlyer , Meta Business Suite, TikTok Ads Manager, StackAdapt , and more.  
  

• A creative, analytical, and growth-oriented work culture.