Ecommerce Account Strategist

Sail Away Media is a TikTok-first performance marketing agency that helps brands scale on TikTok Shop, TikTok Ads, Meta Ads, and creator/affiliate marketing. We combine strategic account ownership, data-driven media buying, and creative production to turn content into measurable revenue for our clients.

We sit at the intersection of e-commerce, content, and social media. Our job isn't just to make great content or run profitable ads, it's to merge the two into a scalable system that grows brands on TikTok and beyond.

Responsibilities

• Develop holistic e-commerce growth strategies and work with various departments across paid, organic, creator and affiliate channels.
• Own the end-to-end strategy for your portfolio of clients, from TikTok Shop growth strategy to product selection to campaign planning
• Develop growth plans and align them with GMV, contribution margin, and brand goals
• Lead client calls and quarterly reviews; communicate results with clarity and confidence
• Connect marketing activity to broader business objectives including revenue, profitability, customer acquisition, retention and LTV.
• Analyze business and marketing performance to identify opportunities (creator programs, promotions, partnerships), challenges and areas for growth.
• Build strategic roadmaps, testing plans and channel recommendations.

2. Account Communication & Relationship Management

• Serve as the main point of contact for assigned client accounts
• Keep clients informed, never surprised, recap meetings, flag risks, and document decisions
• Translate client feedback into clear actions and manage expectations with honesty and professionalism
• Protect client trust through confidentiality and consistent follow-through

3. Execution Oversight

• Manage day-to-day workflow by collaborating across various departments such as creator, creative, and media buying teams
• Set clear expectations and priorities; monitor project timelines and reporting
• Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly
• Escalate structural or recurring issues to leadership when patterns emerge
• Contribute ideas for process and system improvements to leadership

4. Performance & Reporting

• Own performance results across TikTok Shop, creator, and ad metrics
• Deliver actionable insights: what worked, what didn't, and whats next
• Review GMV, contribution margin, and conversion data with the media buying and creator teams
• Present clean, digestible reports that tell the story behind the numbers

Must-Haves

• 5+ years of experience managing paid social or e-commerce accounts in an agency setting (not just in-house/brand-side)
• Direct, hands-on experience with TikTok Shop (not just TikTok Ads or general social media management)
• Direct, hands-on experience with Meta Ads (Facebook/Instagram)and campaign management experience
• Demonstrated ownership of client-facing communication: leading calls, delivering reports, and managing expectations without hand-holding
• Working knowledge of GMV, contribution margin, and ROAS, and how to translate those numbers into a client-facing narrative
• Experience managing multiple client accounts simultaneously
• Proven ability to manage creator or influencer relationships and evaluate content performance (Spark ads, UGC, or affiliate content)
• Strong written communication skills, this role produces recaps, reports, and client documentation regularly
• Comfortable working cross-functionally with creative, media buying, and operations teams rather than in a silo
• Based in US or Canada, able to work remotely on EST hours

Strong Nice-to-Haves (not dealbreakers, but competitive edge)

• Background in a boutique or fast-moving agency (versus large, process-heavy agencies)
• Prior quota, KPI, or performance-review accountability in a similar role
• Familiarity with e-commerce verticals like wellness, supplements, or beauty, matching Sail Away’s core client base