Strategic Events Solutions Manager

Job Responsibility:

The Calgary TELUS Convention Centre is looking to hire the position of Strategic Event Solutions Manager in the Sales Department.

Reporting to the Associate Director, Sales, the Strategic Event Solutions Manager will be responsible for creating and developing new event concepts and opportunities that drive revenue and enhance the guest experience. This role involves working across various departments, building collaborative relationships with internal teams and external partners, and utilizing data to identify new business opportunities. The ideal candidate is a creative, results-driven professional with a passion for innovation, a collaborative mindset, and the ability to influence key interest holders to create impactful solutions for the Calgary TELUS Convention Centre (CTCC).

Duties and Responsibilities

• Lead business development and implement innovative event concepts, packages, and solutions that create new revenue streams for CTCC.
• Collaborate with internal departments, including sales, marketing, operations, finance and events, to ensure seamless execution of new initiatives and drive business growth.
• Work closely with external partners and interest holders to identify new opportunities, secure buy-in, and foster long-term relationships.
• Assist in other markets as required, adapting sales strategies to meet specific business goals and expand CTCC's market share across various sectors.
• Work with the sales team to identify opportunities for cross-market collaboration and growth, providing support as needed to assist in other markets.
• Create and analyze data-driven strategies to continuously recommend and implement new revenue-generating opportunities.
• Differentiate CTCC from its competitors by introducing unique and creative event solutions that set us apart in the marketplace.
• Manage the development and execution of new event solutions, ensuring they meet both client expectations and business objectives.
• Foster collaboration across teams to ensure successful implementation and execution of innovative events that drive engagement and revenue.
• Lead efforts to promote CTCC's new event concepts and solutions to external interest holders, positioning the venue as a premier destination for distinctive events.
• Stay ahead of emerging event trends and industry best practices to ensure CTCC remains at the forefront of innovation.
• Regularly evaluate and refine existing processes, adjusting as necessary to optimize the event experience and maximize revenue potential.
• Drive profitability of new and existing revenue streams - analyzing data for continuous improvement.
• Perform other duties as assigned.

Job Related Skills

• Exceptional event strategy development, with a proven ability to create innovative event packages that meet client needs and drive revenue growth.
• Data-driven decision-making with strong analytical skills to gather, assess, and utilize market intelligence to inform event strategy and identify new opportunities.
• Strong negotiation skills, able to secure favorable contracts and maximize profitability while maintaining positive relationships with clients and interest holders.
• Proven revenue generation skills, with a track record of developing and executing strategies that increase business opportunities and contribute to organizational growth.
• Cross-departmental collaboration expertise, working seamlessly with sales, marketing, and operations teams to align event strategies and ensure successful execution.
• Creative problem-solving abilities, utilizing creativity and critical thinking to overcome challenges and develop innovative solutions for clients.
• Exceptional relationship-building skills, fostering long-term partnerships with clients, vendors, and internal teams to ensure satisfaction and repeat business.
• Project management experience, overseeing multiple events from concept to execution while managing timelines, resources, and budgets.
• Outstanding communication and presentation skills, both written and verbal, with the ability to effectively articulate ideas and influence interest holders.
• Adaptability in dynamic environments, demonstrating flexibility and the ability to adjust to changing priorities, client needs, and market conditions.
• Strong financial acumen, with experience in budgeting, pricing strategies, and financial forecasting to ensure events are profitable and within budget.
• Technologically savvy, proficient in Microsoft Office products, CRM systems, and event booking software, with the ability to quickly learn and utilize new tools and systems.
• Meticulous attention to detail, ensuring high-quality work, accuracy, and thoroughness in all aspects of event planning and execution.

Core Competencies

Innovation - Continuously seeks new and creative ways to improve processes, products, and services. Takes calculated risks to introduce fresh ideas and strategies that differentiate the company from competitors. Encourages a culture of experimentation and embraces change to stay ahead of industry trends.

Data-Driven Decision Making - Utilizes data and analytics to guide decisions and strategies. Analyzes market trends, customer behaviour, and internal performance metrics to ensure actions are informed and aligned with business goals. Prioritizes evidence-based strategies over assumptions to achieve optimal results.

Negotiation - The ability to use proper influencing skills to obtain positive outcomes. Demonstrates skill in facilitating discussions that lead to agreements beneficial for both parties. Navigates challenges in contract terms and partnerships, ensuring positive and mutually beneficial results.

Prospecting - Identifies and qualifies new business opportunities by gathering and synthesizing market intelligence. Understands client challenges, company offerings, and market dynamics to efficiently engage prospects and build a solid pipeline. Develops and implements action plans to convert leads into successful client relationships.

Building Relationships - Builds both formal and informal professional relationships. Maintains and fosters relationships within, across, and external to organizational boundaries. Obtains and shares information, ideas, and problems. Solicits advice, support, championship, sponsorship, and commitment that result in smooth transitions of change and the development of mutually acceptable solutions.

Collaboration - Collaborates with other members of formal and informal groups in the pursuit of common missions, vision, values, and mutual goals. Places team needs and priorities above individual needs. Involves others in making decisions that affect them. Draws on the strengths of colleagues and gives credit to others' contributions and achievements.

Thoroughness - Demonstrates attention to detail and accuracy. Defines and organizes tasks, responsibilities, and priorities. Takes responsibility for timely completion.

Initiative - Voluntarily takes the first steps to identify and address existing and potential obstacles, issues, and opportunities. Actively seeks solutions and improvements, driving progress and overcoming challenges.

Communication for Results - Clearly and effectively transmit technical and business concepts, ideas, feelings, opinions, and conclusions orally and in writing. Listens attentively and for comprehension. Reinforces words through empathetic body language and tone.

Education

• Preferably a post-secondary education in a related field such as Event Management, Event Production, Marketing, Communications, or Project Management.
• Relevant industry certifications or specialized training in event production, experiential marketing, or project management are considered assets.

Experience & Requirements

• 8+ years of experience in sales, event production, event/project management, marketing, or a related role, preferably within the meetings, conventions, or experiential events industry.
• Proven track record of relationship-based sales, including prospecting, proposal development, contract negotiation, and account management.
• Demonstrated success in delivering customized event solutions aligned with client goals, budgets, and brand standards.
• Strong understanding of event logistics, production timelines, and vendor coordination, with the ability to manage multiple projects simultaneously.
• Experience collaborating on marketing strategies and developing client-facing materials to support sales efforts.
• Willingness to work flexible hours, including evenings and weekends, based on business needs and event schedules.
• Ability to travel as required for site visits, trade shows, and client meetings; driver's license preferred.
• Onsite presence is essential for relationship development, client engagement, and event delivery.
• Experience with the hospitality sales cycle is considered an asset, with a strong understanding of business development, relationship management, and contract negotiations.
• Ability to travel internationally as needed, with a valid passport and flexibility to attend key industry events, client meetings, and trade shows.
• In-person/onsite work is required, with the expectation of regular travel for client engagement and business development activities.
• Legally eligible to work in Canada.

Core Company Success Traits

The Calgary TELUS Convention Centre:

• Is Calgary's meeting place, bringing the community together in a central hub to connect, learn, innovate, celebrate, support, and grow.
• Connects Calgary with the global community, leveraging our assets to create opportunities that impact the lives of Calgarians and Canadians.
• Takes pride in our city and in delivering Calgary's message of hospitality, prosperity, and enlightened growth to countless visitors.
• Is honoured to promote Calgary to the world and host hundreds of events each year.
• Is responsible for promoting Calgary by working with partners to build Calgary's reputation as the destination of choice.
• Is committed to providing a productive, comfortable, sustainable environment to our guests and employees.

As a registered Living Wage Employer in the Province of Alberta, we are committed to paying our employees a living wage, allowing them to meet basic living needs and participate in their communities. The Convention Centre offers a comprehensive salary and benefits program that includes life and dependent life insurance, short and long-term disability, health, and dental benefits, travel medical emergency insurance, a flexible spending account, an employee assistance program, a pension plan, flex and bonus hours, wellness programs, educational opportunities, and access to a fitness center. Individuals interested in applying for this position can apply online with their resume and cover letter at This posting will close by 12:00, June 13, 2025 . We thank all applicants for their interest.