Kits Category Marketing Manager

Lead Kits category strategy at Maple Leaf Foods through consumer insight, innovation planning, and cross-functional commercial leadership. Build growth plans grounded in 3Cs and 4 Ps.As Category Marketing Manager, Kits, you will develop annual category plans and a one-to-three-year innovation pipeline. The work connects consumer, customer, competitor, and company insights with product, price, promotion, and placement decisions. You will partner with Brand, Sales, Finance, Revenue Growth Management, Supply Chain, Product Development, and Operations to deliver measurable results.Key Responsibilities:
Develop category plans and monitor revenue, profitability, and market sharePrioritize innovation and renovation opportunities across the Kits portfolioLead commercialization of new product innovations and track launchesTranslate brand positioning into packaging and shopper communicationsTurn category plans into selling stories and channel activationRequirements:
Bachelor’s degree in business, marketing, or related disciplineResults in CPG marketing, category management, or commercial rolesUnderstanding of P&L, pricing, promotional, and margin analysisExperience translating insights into growth plans and recommendationsAbility to influence cross-functional teams without direct authorityBring commercial judgment, analytical capability, and innovation leadership to grow Maple Leaf Foods’ Kits category.
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