Specialist, Paid Social

WHAT WE BELIEVE

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

WHO WE ARE

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;

We embrace our differences and we share our likenesses.

Some of What’s in it for You!

• Paid Personal Days
• Generous Benefit package
• Employee Assistance Program
• Employee Loyalty Reward Program
• Generous welcome gift
• Company events
• Free Gym Access
• Free Parking
• Day Off On Your Birthday
• Discounts

We are looking for a performance-driven Paid Media Specialist to support and execute our digital acquisition strategy. Reporting to the Manager of Paid Media & SEO, this role will primarily focus on the day-to-day execution and optimization of paid social campaigns, primarily across Meta platforms, to drive qualified traffic, revenue, and new customer growth.

This role is ideal for someone with a strong foundation in paid social who thrives in a fast-paced, results-driven environment, and is eager to deepen their expertise while contributing to the next stage of growth.

Some of what you'll do:

Paid Social Execution & Optimization (70%)

• Manage the day-to-day execution of paid media campaigns, with a primary focus on Meta (Facebook & Instagram), and potential expansion into TikTok.
• Build, launch, and optimize campaigns across full-funnel objectives (prospecting, consideration, retargeting), including Advantage+ Shopping Campaigns (ASC), conversion campaigns, and video-first strategies.
• Develop and refine audience strategies (prospecting, lookalikes, retargeting) and execute A/B testing across creatives, audiences, and campaign structures to drive incremental improvements.
• Monitor performance daily and implement optimizations to improve ROAS, CPA, CTR, and conversion rate.
• Support the management and allocation of media budgets to maximize performance and scalability.
• Partner with Creative, Merchandising, and E-commerce teams to align on asset needs, messaging, and campaign priorities.
• Stay up to date with platform updates, beta opportunities, and best practices to continuously evolve campaign strategies.

Analytics & Performance Insights (30%)

• Support daily, weekly, and monthly performance reporting across paid media channels.
• Analyze campaign performance to identify trends, gaps, and growth opportunities.
• Assist in attribution analysis and ensure data accuracy across platforms (Meta Ads Manager, GA4), including understanding platform vs. GA4 variances.
• Contribute to post-campaign analysis and testing readouts with clear, actionable insights.

Some of what you'll need:

• 3+ years of experience in paid social, preferably within e-commerce or DTC.
• Strong hands-on experience with Meta Ads Manager (Facebook & Instagram) , including campaign setup, optimization, and scaling.
• Experience with Meta Advantage+ Shopping Campaigns (ASC) and full-funnel paid social strategies.
• Familiarity with TikTok Ads Manager is a strong asset.
• Strong understanding of paid media KPIs (ROAS, CPA, CTR, conversion rate) and experience with creative testing frameworks.
• Familiarity with GA4 and platform attribution differences .
• Strong analytical mindset with attention to detail and the ability to translate data into actionable insights.
• Comfortable working in a fast-paced, performance-driven environment.
• Experience in fashion, apparel, or luxury industry is a strong asset.

Why Join Us?

At Moose Knuckles, you’ll be part of a global brand rewriting the rules of modern luxury. You’ll work with fearless creatives and industry leaders who believe great ideas deserve great execution. We move fast, dream big, and leave our mark. If you’re ready to shape the conversation around one of fashion’s most distinctive voices—join us.

Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.