Senior Digital Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Digital Marketing Specialist based in Canada. This role is designed for a performance-focused digital marketer who enjoys turning search intent and campaign data into measurable business growth. You will take ownership of paid search and SEO while contributing across paid social, content, website optimization, and organic channels. Your work will directly influence qualified enquiries, lead quality, conversion rates, and broader customer acquisition outcomes. You will manage campaigns, budgets, tracking, and reporting while continuously testing opportunities to improve performance. The role combines strategic thinking with hands-on execution across multiple digital marketing platforms. You’ll work independently in a remote environment while collaborating with an international Australian business. It’s an opportunity to own meaningful marketing outcomes and continuously refine strategies based on clear performance data. Accountabilities: - Manage and optimize Google Ads and Microsoft Ads campaigns, including budgets against cost-per-lead and cost-per-sale targets. - Test and refine ad copy, landing pages, bidding strategies, audiences, targeting, and other campaign variables. - Develop and execute technical, on-page, content, and off-page SEO initiatives. - Conduct keyword research and identify opportunities across paid and organic search. - Maintain accurate conversion tracking, lead attribution, campaign reporting, and performance measurement. - Monitor enquiries, conversion rates, ROAS, organic traffic, lead quality, and other key marketing metrics. - Support paid social campaigns through Meta Ads Manager. - Create and optimize copy for advertisements, blogs, landing pages, and organic social content. - Maintain website content, landing pages, forms, and marketing tracking systems. - Support website optimization and conversion rate improvement initiatives. - Analyze campaign and website performance and translate insights into actionable recommendations. - Connect marketing activity and performance data with lead and enrolment outcomes. Requirements: - 5+ years of relevant digital marketing experience. - Hands-on experience managing Google Ads campaigns with measurable ROI. - Practical experience managing Microsoft Ads campaigns. - Strong experience across technical, on-page, and content SEO. - Working knowledge of Meta Ads Manager.

- Experience with GA4, Google Tag Manager, and Google Search Console. - Experience working with CRM databases, attribution systems, and campaign reporting. - Strong copywriting skills across advertisements, blogs, landing pages, and social content. - Experience maintaining and updating websites. - Basic HTML knowledge. - Exposure to email marketing and digital design tools. - Strong analytical, problem-solving, and performance optimization skills. - Ability to independently manage multiple channels, campaigns, priorities, and deadlines. - WordPress experience is preferred. - Google Ads or Analytics certifications are an advantage. - Experience in fitness, health, or vocational education is a plus. Benefits: - Permanent work-from-home setup. - Company-provided equipment. - Secondary Wi-Fi modem. - 21 annual leave credits, available from Day 1. - 100% conversion of unused leave credits. - HMO coverage from Day 1. - 13th month pay. - Monthly gift voucher. - Milestone tokens for birthdays, anniversaries, and Christmas. - Employee engagement initiatives supporting work-life balance. - In-person events such as Christmas parties and team-building activities. - Virtual town halls and employee events with prizes. - Full-time, Monday-to-Friday schedule. - Day-shift working hours aligned with AEST.