VP, Product, Marketing & Strategic Partnerships, Sun Life Global Investments

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Job Description:

Reporting to the President, SLGI Asset Management Inc. & SVP, Investment Solutions, the Vice President, Product, Marketing & Strategic Partnerships is a senior executive role responsible for leading Sun Life Global Investments (SLGI)’s product strategy, product development, market positioning, and go-to-market effectiveness. The role will set the direction for SLGI’s product portfolio (mutual funds, ETFs, target date funds, segregated funds, annuities and GICs), strengthen market and client insight, and reinforce SLGI’s differentiation as a leading investment solutions provider in Canada.

This role will also build and manage strategic relationships with key partners, asset managers and industry stakeholders to expand capabilities and create new growth opportunities.

This leader will bring an enterprise mindset and strong commercial orientation, connecting product innovation, marketing strategy, client insight and data-driven decision-making. Working across SLGI, Sun Life Canada and key partner teams, the incumbent will translate market trends, client needs, competitive intelligence and business priorities into integrated strategies that drive growth, improve client outcomes and elevate SLGI’s retail and institutional marketplace presence.

The Vice President will lead high-performing teams across product strategy, product development, product management and marketing while partnering closely with investments, operations, distribution, finance, legal, risk, digital and client experience teams. Success will require a leader who can set a compelling vision, mobilize cross-functional teams, influence senior stakeholders and deliver measurable business impact.

Key Priorities

• Set the strategic direction for SLGI’s product portfolio, aligning the roadmap to client needs, market opportunities, growth priorities and enterprise objectives.
• Lead product development for all investment products including mutual funds, ETFs, target date funds, segregated funds, annuities and GICs
• Lead integrated go-to-market strategies that strengthen SLGI’s brand, deepen advisor and client engagement, and drive profitable growth.
• Elevate SLGI’s market presence by representing the business with credibility, thought leadership and executive presence in industry forums, partner engagements and strategic client conversations.
• Advance an insights-led culture, using analytics, client research and competitive intelligence to identify growth opportunities, sharpen decisions and improve business outcomes.
• Provide strategic leadership by attracting, developing and retaining a high-performing, diverse team; building succession depth; and fostering an inclusive culture of accountability, innovation and continuous improvement.

Product Strategy, Development and Management

• Provide executive leadership for SLGI’s product strategy, roadmap and product shelf management, from opportunity identification through design, development, launch and post-implementation review. This includes all investment products including mutual funds, ETFs, target date funds, segregated funds, payout annuities, GIAs and GICs.
• Drive the development and launch of innovative product solutions that respond to evolving institutional and retail client, advisor and market needs and support sustainable growth. Ensuring product design is competitive (eg. pricing; investment structure; etc.) and in the best interest of our clients.
• Ensure all products are meeting the company’s profitability targets and regulatory requirements. This includes new product launches and existing products.
• Providing product oversight post-launch with input from investments, compliance, legal and finance to assess business impact, client value, market adoption and opportunities for continuous improvement. The VP will manage the product shelf by recommending product mergers and closures.
• Critical to the success of SLGI, this role will be responsible for all product support for the retail and institutional distribution teams, such as sales concepts and product positioning, understanding competitive landscape and positioning relative to the SLGI product lineup, product training and on-going support on the full breadth of the products offered.
• Ensuring appropriate policies are in place for mutual funds, seg. funds, annuities and ETFs
• Identify opportunities to mitigate investment and business risk through development and implementation of improved processes and controls.

• Keeping up to speed on industry trends including regulatory.

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Marketing, Brand & Communications

• Lead SLGI’s marketing, brand and communications strategy, ensuring clear differentiation, consistent positioning and compelling messaging for internal and external audiences.
• Translate market research, client insight and analytics into targeted strategies that position SLGI as an innovator and thought leader in Canadian investment solutions.
• Partner with senior leaders across product, distribution and business development to align marketing strategy to SLGI’s strategic plan and growth objectives.
• Build strong relationships with retail and institutional distribution, business development, advisor-facing teams and enterprise partners to ensure marketing priorities are integrated, commercially relevant and effectively executed.
• Strengthening SLGI’s external profile through executive thought leadership, industry engagement, strategic partnerships and differentiated market-facing content.

Strategic Partnerships

• Build, manage and retain strategic relationships with key partners, asset managers and industry stakeholders to enhance SLGI’s capabilities and new market opportunities

• Identify and develop partnership opportunities that support product innovation, distribution growth and competitive differentiation

• Leverage external partnerships and industry insights to strengthen SLGI’s product offering and client experience

Candidate Profile

Key Executive Competencies:

• Strategic and commercial leadership: Sets direction, makes disciplined trade-offs and aligns product and marketing priorities with SLGI and Sun Life Canada objectives. Identifies market opportunities, anticipates competitive dynamics and translates insight into strategies that drive sustainable growth and positive client outcomes.

• Client, advisor and market orientation: Understands the needs of retail and institutional clients, advisors, consultants and distribution partners, and converts those insights into relevant product, marketing and experience strategies.

• Executive influence and enterprise collaboration: Builds trusted relationships with senior leaders, influences across functions and mobilizes teams without direct authority to deliver enterprise outcomes.

• Data-driven decision-making and innovation: Uses research, analytics, market intelligence and performance measures to shape strategy, assess impact and improve execution. Challenges the status quo, advances digital and analytics capabilities and leads change with clarity and momentum.

• People and culture leadership: Attracts, develops and inspires high-performing teams; creates an inclusive environment; builds succession depth; and holds teams accountable for outcomes.

• Market presence and communication: Represents SLGI and Sun Life with credibility and executive presence, while communicating complex product, market and analytics insights clearly and persuasively to executive, advisor, client and employee audiences.

• Execution excellence: Balances strategic ambition with disciplined delivery, clear prioritization, strong governance and measurable outcomes.

Education and Experience:

• University degree or equivalent experience; advanced education in business, marketing, analytics or investments would be an asset.

• 10-15+ years of progressive leadership experience in financial services, asset management, wealth, insurance, investment solutions, product strategy, marketing or a related field.

• Proven ability to lead cross-functional teams and deliver enterprise-level growth initiatives with measurable business impact.
• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only as the position includes managing both French and English-speaking staff (Quebec and outside Quebec) and providing daily support to the team.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to View email address on jobs.swagapp.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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