Brand Governance Advisor

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

Pay at Intact is about much more than just salary.

• Flexible work arrangements and a hybrid work model

• Possibility to purchase up to 5 extra days off per year

• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more

• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

Salary range (but not limited to):

69,200 - 84,600

Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance):

7.5%

As part of our commitment to Win As A Team , we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.

Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.

Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

About the role

We are looking for a highly organized, collaborative, and brand-driven Brand Governance Advisor to join our Creative Studio team. This role plays a critical part in ensuring the consistent and effective application of the Intact and belairdirect brands across all touchpoints.

As a steward of our brand systems, this person will own and evolve our brand governance ecosystem including key messaging frameworks, brand guidelines, templates, and brand assets. Working cross-functionally with marketing, communications, creative, social media, content, and business teams, the Brand Governance Advisor helps ensure our brands remain consistent, scalable, and easy to activate across the organization.

This role is ideal for someone who thrives at the intersection of brand strategy, operations, collaboration, and creative enablement.

What you'll do here

Brand Governance & Standards

• Own and maintain the brand guidelines for both Intact and belairdirect, ensuring they remain current, actionable, and aligned with evolving business needs.
• Manage and continuously update the enterprise key message hub to ensure messaging consistency across campaigns, channels, and audiences.
• Support the evolution of brand governance processes, tools, and best practices across the organization.
• Help ensure all brand expressions align with established visual identity, tone of voice, and messaging standards.

Brand Asset & Template Management

• Partner cross-functionally to identify ongoing brand asset and template needs across teams.
• Work closely with the Creative Studio to proactively develop scalable templates, toolkits, and reusable assets that improve efficiency and consistency.
• Manage and organize assets within the brand portal, ensuring teams can easily access the latest approved materials.
• Continuously optimize the usability, accessibility, and organization of brand resources and systems.

Cross-Functional Partnership & Enablement

• Act as a key point of contact for brand governance questions and guidance across the organization.
• Collaborate with stakeholders across marketing, communications, digital, social, and product teams to support brand alignment.
• Facilitate brand training sessions and onboarding to educate teams on brand standards, messaging, and creative best practices.
• Help teams understand what is “on brand” and provide thoughtful guidance that balances governance with business objectives.

Brand Review & Approvals

• Support brand review and approval processes for creative and marketing materials across channels.
• Provide recommendations and feedback to ensure assets align with brand standards and messaging frameworks.
• Help maintain efficient workflows between stakeholders, agency partners, and the Creative Studio team.

What you'll bring to the table

• Bachelor’s degree in marketing, communications, business administration, or a related field.
• 3–5+ years of experience in brand management, brand governance, creative operations, or marketing communications.
• Strong understanding of brand systems, messaging frameworks, and visual identity management.
• Experience managing digital asset libraries, templates, or brand portals.
• Excellent organizational and project management skills with strong attention to detail.
• Ability to manage multiple stakeholders and priorities in a fast-paced environment.
• Strong communication and presentation skills with the ability to educate and influence cross-functional teams.
• Collaborative mindset with a proactive, solutions-oriented approach.
• Experience working within a creative studio, in-house agency, or matrixed marketing organization is an asset.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required, but must have authorization to work in Canada.

What Success Looks Like

• Teams across the organization can easily access and use up-to-date brand assets and messaging.
• Brand consistency improves across channels and customer touchpoints.
• Cross-functional teams feel empowered and educated on how to activate the brand effectively.
• Creative workflows become more scalable and efficient through proactive template and asset development.
• The Intact and belairdirect brands are consistently represented with clarity, quality, and impact.

#LI-hybrid

Il s'agit d'un nouveau rôle au sein de notre équipe en pleine croissance | This role is a new member of our growing team.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.