Director, Media Strategy

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About The Role

The Media Strategy department is the strategic heart of Monks' media offering: a unified team bringing together deep expertise in media strategy, media planning, and account management. We build integrated, full-funnel media strategies that connect brand storytelling to measurable business outcomes, powered by AI-enabled workflows and analytical rigor.

The Director, Media Strategy is the senior craft lead for media strategy and planning on one or more of Monks' most valuable accounts: accountable for the quality, rigor and ambition of the strategic product. This requires:

• Deep expertise in audience-led, insight-driven media strategy and planning
• Fearless ability to tell data-driven stories and extract key insights for senior-level clients
• Full-funnel command of the media landscape across Social, Search, Programmatic/Digital Investment, Holistic Video, OOH, and Direct Partnerships.
• An exceptional track record of connecting media strategy to measurable business outcomes
• Experience managing and stewarding career growth for mid-level direct reports (Associate Director and Sr Manager levels)

Responsibilities

Strategic Leadership

• Lead the development of go-to-market strategies and integrated, full-funnel media plans informed by rich consumer and industry insights, with a laser focus on connecting strategy to outcomes.
• Set the standard for strategic deliverables: annual planning, campaign strategy, audience frameworks, budget scenarios and measurement approaches.
• Apply AI-enabled tools across insight generation, plan development and reporting, and define where they accelerate the work versus where human strategy adds the most value.
• Analyze data, craft insights and make recommendations internally and externally at an executive-ready level.
• Maintain in-depth knowledge of the client's business, including strategic priorities, historical performance, competitive threats and opportunities.

Client & Cross-Functional Leadership

• Serve as the senior media strategy voice in client meetings, briefings and planning presentations, partnering closely with the Client Strategy Lead.
• Partner with Activation, Investment and Data & Measurement teams to ensure strategies carry through to executional and performance excellence.
• Build relationships with top platform partners to stay current on offerings and maximize media value for clients.

Team Leadership

• Lead and manage Associate Directors and Sr Managers, with oversight of planning output across the account team.
• Develop process improvements, planning frameworks and best practices that raise the department's strategic product.
• Set the team up for success through clear goals, training opportunities and regular constructive feedback.

About You

The essentials

• 9+ years of industry experience focused on media strategy, planning and digital media.
• B2B experience required.
• Mastery of traditional, digital and social media planning, buying and measurement.
• Fluent in data and AI-enabled tools, with the analytical rigor to separate signal from noise.
• Experienced with syndicated planning and insight tools (e.g., Comscore, GWI, MRI-Simmons, Nielsen) to build audience-driven plans.
• Ability to craft compelling, data-driven narratives for senior client audiences.
• Experience leading and mentoring teams in a high-pressure, high-volume environment.
• Not afraid to defect from the status quo in order to make our clients and company more successful.
• BA or equivalent with emphasis on marketing, advertising, or business.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.

Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range$166,000—$195,000 CAD

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.

This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with the world around us.