Head of Sales

At SafetyCo, we provide Integrated Safety Solutions™ that help organizations protect their people, achieve compliance, and build stronger, safer workplaces. As one of the largest safety training providers in Canada, we operate 7 training centres across Ontario, serve 2,000+ clients annually, and train 70,000+ individuals each year. With over 25 years of industry experience and a team of 130+ dedicated employees, SafetyCo combines operational excellence with unmatched safety expertise.

Over the past few years, we’ve experienced significant growth, expanding our services, client base, and industry presence. Our portfolio includes 55+ safety training courses, a strong in‑house marketing team generating leads, and a field operations team supporting massive organizations across the province. We are proud to have earned 8 top safety awards, maintain 44% female staff, and promote internally at 13% annually.

We are looking for a Head/Director of Sales to lead our revenue growth. This is a hands‑on, high‑impact role for a business development leader who thrives on building pipelines, creating scalable sales processes, and advising clients on solutions that deliver measurable results.

What You Will Do

• Own the full sales cycle: Manage opportunities from initial prospecting to contract signing with both new and existing clients.
• Outbound business development: Proactively identify prospects and generate your own pipeline using LinkedIn, email, and other channels.
• Social selling: Build and maintain a professional online presence (with support from our marketing team) to attract inbound leads.
• Pipeline management: Maintain CRM data meticulously, follow up consistently, and ensure no opportunity falls through the cracks.
• Consultative selling: Diagnose client safety challenges and prescribe tailored SafetyCo solutions, from training and consulting to on‑site operational support.
• Content collaboration: Share insights from client conversations to enhance campaigns, content, and lead generation.
• Lead and mentor: Set the vision for the sales function, implement repeatable processes, and develop future sales leaders.
• Drive revenue growth: Identify new market opportunities, expand client relationships, and deliver predictable, measurable results.

Who You Are

• A high‑impact closer: Confident presenting SafetyCo’s solutions to decision‑makers and closing deals with professionalism and ease.
• A proactive hunter: You generate your own opportunities and consistently fill your pipeline with qualified prospects.
• Consultative and solution‑oriented: Skilled at diagnosing complex workplace safety challenges and recommending tailored solutions.
• Tech‑savvy and business‑minded: Comfortable discussing operational and safety systems with technical and business leaders.
• Coachable and growth‑focused: Open to feedback, continuous improvement, and optimizing your sales approach.
• Professional communicator: Fluent in English with the ability to clearly articulate complex solutions and build trust with clients.
• Strategic thinker: Balances short‑term wins with long‑term growth, always seeking opportunities to scale revenue and client relationships.

Qualifications

• Proven experience in sales leadership with measurable revenue growth results.
• Strong background in business development, consultative selling, and prospecting.
• Hands‑on experience managing pipelines and CRM systems.
• Track record of building or scaling a sales team.
• Excellent communication, negotiation, and relationship‑building skills.
• Bachelor’s degree in Business, Marketing, or related field (MBA a plus).
• Reliable vehicle and valid G‑class driver’s license.

Benefits

• Scale and credibility: Work for one of the largest safety training providers in Canada, serving 2,000+ clients annually and training 60,000+ individuals each year.
• Expertise and recognition: Leverage 25+ years of industry experience, award‑winning programs, and a strong reputation in workplace safety.
• High visibility and impact: As Head/Director of Sales, you will shape the revenue strategy and have a direct influence on our continued growth.
• Robust support system: Collaborate with a skilled in‑house marketing team, a field operations team that supports large organizations province‑wide, and 7 training centres.
• Career growth and culture: Be part of a team where 13% of staff are promoted internally, enjoy a 44% female‑staffed workforce, and contribute to a mission‑driven company with a high‑performance culture.