Marketing Program Manager

Job Responsibility:

SFM provides an equitable, inclusive, and growth-focused environment for our staff. We're committed to providing a positive workplace where every individual's uniqueness is embraced, respected and valued.

Why Choose SFM?

At SFM, you'll get to play a part in a stimulating industry that sits at the intersection of art, communication, and technology. You will be surrounded by a team of passionate people that instill everything they do with a contagious vigor. Join our team to learn and contribute to an industry going (and growing) through a transformation where modernization and diversification are key to our success. So, if you're keen to be heard and empowered, grow your skillset, and are ready to roll up your sleeves and have fun, reach out to us!

What you'll have at SFM:

• Progressive, flexible work arrangements with benefits such as:
  • A company-wide 4-day work week—a first in our industry
  • Hybrid work model
  • Flex-time arrangements
  • 30-day per year allowance to work from anywhere, globally
• Car charging stations on premises.
• RRSP employer match program.
• Discounted employee pricing on products from the brands we distribute.
• Extended health benefits.
• A place at an organization that has perennially achieved status among Canada's Best Managed Companies.

Job Statement

Reporting to the Marketing Manager, Demand Generation and working closely with the extended SFM marketing team, Brand Management and suppliers, you will help drive the design, execution and reporting on a wide variety of multichannel (online/offline) go-to-market programs for a broad portfolio of “household” name brands in the professional audio, video and live production space. Delivering on strategic plans, supported by a seasoned team of marketing content creatives as well as sponsored artists and events you will bring focus, direction and drive to these exciting programs core to the SFM value proposition and market offering.

Responsibilities

• Collaborating with brand and category management and suppliers to develop annual marketing plan
• Designing, socializing, executing and measuring marketing campaigns including product launches, promotions and events
• Identifying key goals, objectives, and milestones to provide the team with clear direction
• Coordinating campaigns with cross-functional teams including brand managers, writers, social media managers and designers, as well as external vendors
• Developing and refining marketing plans and budget proposals
• Ensuring projects are executed successfully: on-time, on-budget, and on-message
• Assuming ownership of campaigns and projects assigned to you
• Developing and executing integrated marketing plans, which may include the following:
  • Email
  • Social media
  • Digital and print advertising
  • Events
  • Public relations
  • Other required marketing activities
• Tracking project performance and analyzing deliverables against requirements
• Ensuring that all budgetary objectives are met, adjusting as needed
• Participating in the development of quarterly or yearly marketing plans designed to achieve business objectives
• Working with management to ensure initiatives are executed in a manner consistent with corporate marketing objectives
• Ensuring each project will provide a clear ROI in support of the marketing goals

Qualifications

• Bachelor's degree in Communications, Marketing, Management, Business, and/or equivalent job experience
• Strong understanding of digital marketing practices, tools and capabilities
• A solid understanding of customer journey models, marketing funnels and strong familiarity with paid, owned and earned media channels
• An understanding of planning, project management and campaign processes
• 2-3 years relevant work or industry experience
• A proven track record of managing multiple concurrent campaigns
• Organized with an attention to detail
• Self-starter, resourceful, and creative
• A growth mindset and passion for learning
• Team player, personable and professional attitude
• Ability to effectively communicate with internal stakeholders and external vendors
• Strong business writing skills
• Background in music, event production or entertainment industry is an asset

What We Do

SFM is an award-winning* and industry-leading distributor and go-to-market service provider for the pro audio, musical instrument, live entertainment, and media production industries. This means we help ensure that inspiring brands like Shure, QSC, Pioneer DJ, and Casio are well represented in the Canadian market. Our company began over 40 years ago with a passion for the music industry and commitment to our staff and customers, and this continues today. We owe our success to an innovative and flexible approach, as well as the strong connections we build with the people we serve. SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking for highly motivated individuals to join our team!

If you have these qualities and would like to join our team, we'd love to hear from you! If this position isn't for you, and you know of someone who would be interested, we invite you to forward this position to them.

• SFM has been awarded Canada's Best Managed Companies , an internationally recognized and leading business management award by Deloitte for five consecutive years running.