VP, Performance Marketing & Product

VP, PERFORMANCE MARKETING & PRODUCT

Community is a creative lifestyle communication agency driven by bold ideas, strong strategy, and a deep connection to culture. We create work that stands out and shows up in the moments, spaces, and experiences that people care about.

Our team thrives in a fast-paced, collaborative environment where creativity, curiosity, and energy come together to produce impactful results. We value people who think differently, move quickly, and bring a positive, fun approach to everything they do.

At Community, we believe great work happens when talented people push boundaries, support each other, and enjoy the ride.

Community is looking for a VP, Performance Marketing & Product to join our creative crew!

Position Overview:

The VP, Performance Marketing & Product is a senior leadership role responsible for driving measurable growth across our client portfolio and internal initiatives. This role sits at the intersection of performance marketing, data, and digital product – bringing a clear, strategic point of view on how to scale effectively.

You will lead integrated growth strategies, oversee digital product development, and guide teams with a strong understanding of performance data and how it translates into action. As a senior voice in the agency, you will partner with clients and internal leadership to challenge assumptions, refine direction, and ensure work is grounded in outcomes, not just execution.

Key Responsibilities:

Performance & Growth Leadership

• Lead the development and execution of integrated growth strategies across paid media, CRM/lifecycle, SEO, and conversation optimization.
• Own client performance outcomes, including customer acquisition, revenue growth, ROAS, CAC, LTV, retention, and profitability.
• Provide senior oversight across key platforms (Google, Meta, , TikTok, programmatic, retail media), ensuring strategies are rooted in performance and aligned to clear objectives.
• Interpret cross-channel data holistically, identifying trends and translating insights into clear direction for teams.
• Challenged briefs and client requests where needed, guiding teams toward the most effective approach, whether that means optimizing existing channels or expanding into new ones.
• Establish and evolve forecasting models, measurement, frameworks, attribution approaches and performance reporting.

Product & Development Leadership

• Lead digital product strategy and roadmap development across client internal initiatives.
• Oversee website and platform development – from scoping and costing through execution – ensuring solutions align with performance and business goals.
• Translate client needs and technical requirements into actionable direction for development, analytics, and product teams.
• Guide teams in working within and optimizing existing client ecosystems, including leveraging current platforms and infrastructure.
• Evaluate and implement AI, automation, and emerging technologies to improve performance, scalability, and efficiency.
• Maintain a strong understanding of how digital products are built to confidently direct teams and ensure high-quality delivery.

Leadership & Business Impact:

• Act as a senior partner to clients, aligning marketing and product strategies with broader business objectives.
• Lead and mentor cross-functional teams across performance marketing, product, analytics, creative, and development.
• Oversee marketing technology, data infrastructure, and platform integrations.
• Manage significant media investments, ensuring budgets and allocated effectively to drive results.
• Present strategic recommendations, performance insights, and growth opportunities to senior client stakeholders.
• Play a key role in business development, including new business pitches, strategic planning, and identifying opportunities for growth.
• Drive digital transformation initiatives that improve operational efficiency, customer experience, and overall business performance.

Qualifications:

Experience: 10+ years in performance marketing, digital strategy, or related fields, with demonstrated experience in a senior leadership role.

Skills:

• Deep understanding of performance marketing channels and how to scale them effectively.
• Strong, holistic understanding of data – how it flows across platforms, how to interpret it, and translate it into action.
• Ability to challenge strategy and ask the right questions to drive better outcomes.
• Experience leading digital product and development initiatives, including scoping, costing, and guiding builds.
• Strong knowledge of marketing technology, analytics, attribution, and measurement frameworks.
• Familiarity with AI and automation tools and their practical application in marketing and product environments.
• Exceptional communication and presentation skills, with ability to influence senior stakeholders.

Education: Bachelor’s degree in Marketing, Business, Technology, or a related field

Industry Knowledge: Strong understanding of digital marketing and advertising landscape, including emerging platforms, technologies, and consumer behaviour.

Who You Are:

• Solutions-oriented, with the ability to navigate complexity and move initiatives forward.
• Proven track record of driving measurable growth and business impact.
• Strategic thinker who can connect data, channels, and product into a cohesive approach.
• Strong leadership presences, with the ability to mentor teams and build alignment across functions
• Thrives in a fast-paced, collaborative agency environment

Community thrives on real-time collaboration, shared energy, and the kind of spontaneous creativity that happens when people are together. As such, this role is based full-time in our office at 822 Richmond St. W, Toronto, Monday to Friday, 9:00am-5:00pm.

Salary: The anticipated base compensation range for this role is $175,000 - $200,000. Actual base pay offered within this range may differ based on a range of factors, including individual experience, education, skills, and organizational needs.

Why Work at Community?

• A culture that’s creative, collaborative, and unapologetically bold
• The opportunity to shape national, culture-defining experiences
• Autonomy, trust, and the ability to make real impact on the ground
• Learn from top talent while helping brands move at the speed of culture
• Rooftop deck. Fully furnished. Enough said.