VP, Marketing
$175k - $225k per yearFull-time
Roadpost
Who We Are At Roadpost, we've spent years earning the trust of people who depend on reliable communication when it matters most — beyond cellular coverage, in the world's most remote places. That foundation gave rise to ZOLEO, our global messaging platform powered by the Iridium satellite network, built for outdoor adventurers, remote workers, and enterprise teams operating off-grid. Our impact is real — just ask the people whose lives have been saved thanks to ZOLEO rescue alerts ( read their stories ) .
Now, we're raising the bar on what connectivity can do. ZOLEO is redefining what it means to stay connected beyond cellular coverage — evolving from a hardware-led satellite communicator into a duty-of-care safety platform that combines intelligent monitoring, automation, and real-time visibility. The result: confidence, accountability, and coordinated response in critical moments. This is what the future of global safety looks like, and we're building it. Come join us in this mission. Why This Role Matters We’re hiring a VP, Marketing to lead the full marketing function across B2C and B2B. You will own customer acquisition, DTC revenue, enterprise pipeline generation, and brand, and bringing them together into a single, cohesive growth engine across all global markets where ZOLEO operates. This is a rare opportunity to own the full marketing system across two fundamentally different motions and make them work as one. Reporting directly to the CRO, you’ll align high-performing consumer growth with an expanding enterprise motion, combining strong DTC execution with disciplined pipeline generation. You will inherit and evolve an existing team spanning in-house talent, agencies, and contractors, with a mandate to build a lean, high-performing, AI-native marketing organization over time. The D2D satellite threat (Apple, T-Mobile, Starlink) creates a narrow 3–5 year window to transform how we go to market. This role exists to move quickly, locking in consumer loyalty while establishing durable enterprise relationships before the category shifts. This is a builder role, requiring speed, experimentation, and a bias toward action, with AI as a core tool to drive outsized impact. What You’ll Do
Our recruitment process may use artificial intelligence tools, alongside human review, to assist with the screening or assessment of candidates. We are currently hiring for this role and welcome candidates from all backgrounds and experiences. We are committed to fostering an inclusive, accessible workplace. If you meet around 70% of the qualifications, we still encourage you to apply — we’d love to hear from you. We’re happy to provide reasonable accommodations throughout the recruitment process; if you require support, please let us know when you apply, and we’ll work with you to meet your needs.
Now, we're raising the bar on what connectivity can do. ZOLEO is redefining what it means to stay connected beyond cellular coverage — evolving from a hardware-led satellite communicator into a duty-of-care safety platform that combines intelligent monitoring, automation, and real-time visibility. The result: confidence, accountability, and coordinated response in critical moments. This is what the future of global safety looks like, and we're building it. Come join us in this mission. Why This Role Matters We’re hiring a VP, Marketing to lead the full marketing function across B2C and B2B. You will own customer acquisition, DTC revenue, enterprise pipeline generation, and brand, and bringing them together into a single, cohesive growth engine across all global markets where ZOLEO operates. This is a rare opportunity to own the full marketing system across two fundamentally different motions and make them work as one. Reporting directly to the CRO, you’ll align high-performing consumer growth with an expanding enterprise motion, combining strong DTC execution with disciplined pipeline generation. You will inherit and evolve an existing team spanning in-house talent, agencies, and contractors, with a mandate to build a lean, high-performing, AI-native marketing organization over time. The D2D satellite threat (Apple, T-Mobile, Starlink) creates a narrow 3–5 year window to transform how we go to market. This role exists to move quickly, locking in consumer loyalty while establishing durable enterprise relationships before the category shifts. This is a builder role, requiring speed, experimentation, and a bias toward action, with AI as a core tool to drive outsized impact. What You’ll Do
- Build and Run an AI-Native Marketing Engine. Architect the stack with AI at its core - creative generation, audience segmentation, campaign automation, and reporting. Build a lean team where output scales without headcount scaling with it; hire for curiosity, AI fluency, and accountability. Manage agencies with clear deliverables and a bias toward building in-house capability over time.
- Own Consumer Revenue Across DTC and Amazon. Own all consumer paid media - SEM, paid social, display, programmatic with full P&L accountability for CAC, ROAS, and LTV. Drive the zoleo.com marketing layer from traffic through conversion and retention. Own ZOLEO’s Amazon presence end-to-end: listings, A+ content, sponsored placements, and Buy Box health - with disciplined ACOS/TACOS targets and a bias toward organic rank over ad spend.
- Support and Scale Retail & Channel Marketing. Partner with sales and channel teams to strengthen marketing support across dealer, distributor, and retail partners. Develop programs, assets, and campaigns that drive sell-through, improve partner engagement, and ensure consistent brand and product positioning across all points of sale.
- Build the Enterprise Pipeline from the Top Down. Own top-of-funnel demand generation and ABM programs targeting priority verticals, including mining, oil and gas, forestry, utilities, construction, and commercial adventure tourism. Build the content, thought leadership, and sales enablement assets that help the sales team close deals faster. Define and lead our events, co-marketing and channel strategy.
- Lead a Brand Repositioning that Lands. Steward the ZOLEO brand through its evolution into a safety platform, ensuring clarity and consistency across consumer and enterprise touchpoints.
- Build a High-Impact Content Engine. Create a lean, AI-assisted, SEO/GEO-optimized content system that ships fast and punches above its weight - commissioning work that’s creatively ambitious and makes people feel something, not just perform.
- Depth of Experience. 10+ years in marketing, with 5+ years in senior leadership roles owning cross-functional marketing outcomes and revenue impact.
- A Track Record of Building B2C or DTC Marketing from Scratch. You’ve built or led a modern B2C or DTC marketing function — ideally at a startup or high-growth scale-up where you had to create the playbook, not inherit one.
- AI Already in Your Daily Workflow. AI is already part of how you work every day — for creative, analysis, automation, workflow design, or some combination. This is not theoretical for you.
- Real Amazon Channel Experience. You have real, hands-on Amazon channel experience: Seller Central or Vendor Central, advertising platform, organic ranking, and listing optimization.
- The Analytical Depth to Own a P&L Conversation. Attribution modeling, CAC/LTV economics, cohort analysis, incrementality testing. You can hold your own in a data conversation with Finance.
- Genuine Accountability for Paid Media Outcomes. You’ve owned paid media budgets with genuine accountability for outcomes, not just agency oversight.
- Enough B2B Awareness to Feed a Sales Team. Exposure to demand generation, lead nurturing, ABM, or sales enablement. You don’t need to be a B2B expert, but you need to understand how enterprise pipeline gets built.
- A Systematic Approach to Experimentation. You build and prioritize an experimentation roadmap tied to business outcomes, using data to validate bets, kill ideas quickly, and double down on winners.
- A Bias Toward Action Over Analysis. More energized by creating than optimizing. Your first instinct is to test, not deliberate — you ship, measure, and iterate fast. You measure success in dollars, not dashboards, and you don’t wait for permission to move.
- Experience Marketing to Both Consumers and B2B Buyers. You understand that the messages, channels, and funnels are fundamentally different — and you know how to run both simultaneously.
- A Background in Subscription or Recurring-Revenue Businesses. You’ve operated in environments where retention and LTV matter as much as acquisition.
- In 90 Days, You’ve Mapped the Landscape. Full audit of B2C and B2B marketing channels, stack, and performance benchmarks complete. AI tooling assessment done. Amazon, DTC, and B2B demand gen roadmaps drafted and sequenced. First experiments running.
- By Six Months, the Engine Is Running. AI-powered workflows live across at least two major marketing functions. Measurable improvement in B2C CAC and ROAS. Amazon revenue trending up QoQ. B2B pipeline contribution established and tracking. Lifecycle sequences deployed and instrumenting.
- At One Year, Marketing Is a Revenue Center. Marketing operating as a full revenue center. It is contributing to both consumer revenue and enterprise pipeline with clean attribution across both. Creative velocity has multiplied. A lean, AI-native team is in place and performing.
- Salary Range. $175,000 - $225,000 CAD base salary.
- Flexible Work. A hybrid model; balancing collaboration and lifestyle flexibility.
- Comprehensive Benefits. Health, dental, and flexible spending accounts tailored to your needs.
- Time to Recharge. Vacation and sick days to help you rest, recharge, and stay well.
- Growth Investment. A continuous learning environment backed by a professional development budget.
- Inclusive by Nature. A values-driven workplace where diverse perspectives are celebrated
Our recruitment process may use artificial intelligence tools, alongside human review, to assist with the screening or assessment of candidates. We are currently hiring for this role and welcome candidates from all backgrounds and experiences. We are committed to fostering an inclusive, accessible workplace. If you meet around 70% of the qualifications, we still encourage you to apply — we’d love to hear from you. We’re happy to provide reasonable accommodations throughout the recruitment process; if you require support, please let us know when you apply, and we’ll work with you to meet your needs.
Vacancy posted a month ago
Similar jobs that could be interesting for youBased on the VP, Marketing in Toronto, ON vacancy
- ...us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles! As the VP, Demand Generation (Growth Marketing), you will be responsible for driving scalable, data-driven marketing programs that fuel pipeline growth and revenue....SuggestedPermanent employmentFull timeWork at office3 days per week
- ...roadmap ahead, we're excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong... ...growth, equity, and the opportunity to make a real impact. As the VP of Finance , you will serve as both a strategic leader and a...SuggestedLong term contractFull timeContract workInternshipLocal areaRemote workHome officeFlexible hours
- ...lead clients in business transformation and marketing modernization, connecting strategy... ...unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside... ...advanced analytics, and AI? Join our team as VP, Analytics - CRM/martech and lead our major...SuggestedLocal area
$200k - $250k per year
...becoming the bottleneck. HQ Finance partnership. Work alongside the VP, FP&A on reporting infrastructure; with Tax on compliance cadence;... ...applicable). Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills...SuggestedPermanent employmentWork at officeWorldwide3 days per week- ...looking for a strategic, business-minded VP & General Counsel to lead Clutch’s legal function... ...Engineering, Operations, Finance, People, Marketing, Sales, Customer Experience, and... ...attracting and retaining top talent with top-of-market compensation packages. Above-market...SuggestedPermanent employmentFull timeInternshipWork at office
$185k - $205k per year
...you’ll work closely with internal teams and external development partners to help bring Fig’s next generation of financial products to market. Over time, you’ll help define the engineering strategy and technical direction across a growing portfolio of products and...Long term contractFull timeTemporary workInternshipWork at officeRemote work1 day per week$150k per year
...into a world-class sales engine. The Role We're hiring a VP of Sales who thrives as a player-coach . Someone who's equally... ...that power long-term growth. You'll take ownership of our go-to-market strategy and lead the next phase of Zero To One Strategic's expansion...Remote jobLong term contractFull timeInternshipFlexible hours- The Klick Group—comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures—is an ecosystem dedicated to realizing the full potential of our people and clients in ...Full time
- ...ability to synthesize laws, rules and regulations into practice. Skills: Critical Thinking Payments Financial and Capital Markets Products Regulatory Compliance Monitoring, Surveillance, and Testing Risk Management Issue Management Policies,...Work at officeLocal areaFlexible hoursShift work
- ...comble le fossé entre les spécialistes du marketing de performance et les équipes créatives, afin... ...Et avec Runneth - le cerveau IA pour le marketer 100x - nous allons plus loin : un agent de... ...de fondateur, de cadre supérieur, de VP ou de directeur dans le marketing et un désir...Daily paidPermanent employmentFull timeSummer workWork at officeWork from home
- ...that bridges the gap between performance marketers and creative teams, so they can uncover what... ...succeeded at the Founder, C-suite, VP, or Director level and are itching to get... ...doing ️ Shaping how Motion shows up in the market, from positioning and storytelling to launches...Permanent employmentFull timeSummer workInternshipWork at officeRemote workWork from home
- ...have leadership experience in Construction Underwriting and wanting to join an organization that is at the forefront of delivering market leading insurance solutions challenge, we would love to hear from you. Zurich Canada is currently looking for a Head of Construction...Long term contractWork at officeLocal area3 days per week
- ...Develop and communicate a multi-year product roadmap that aligns with the company’s long-term growth objectives. Identify emerging market trends and competitive threats to position the marketplace as a leader in the industry. Drive cross-functional alignment between Product...Long term contractWork at officeWorldwideRelocationFlexible hours3 days per week
- ...VP, Client Engagement William Thomas Digital (WTD) is seeking a bold, experienced, and client-obsessed leader to join our growing... ...ambitious brands and the most innovative minds in CRM, CX, AI, and marketing tech to make things happen and make them matter. About WTD...Full timeWork at office
- ...1M+ customers ~10K+ retail partners The Role As the Head of Mortgage Capital Markets at Neo Financial, you will be a leader and pivotal member of the team. You will report to the VP Capital Markets, and be responsible for defining and executing a funding strategy to...Long term contractFull timeTemporary workFixed term contractFlexible hoursShift workNight shift
- ...resilience guarantees and 99.9999% availability commitments, and we deliver those through a hosted managed service. The role The VP of Delivery owns the end-to-end customer experience: proof of concepts, onboarding, production operations, reliability, support, and the...Long term contractFull timeInternshipImmediate startRemote work
$80k - $120k per year
...Product Marketing Manager ABOUT ODAIA ODAIA noun o·da·ia | \ ‘oh-day-yeah \ An Ancient... ..., you will own the positioning and go-to-market execution for ODAIA’s Field Intelligence... ...BD Associates to engage confidently at the VP and C-Suite level Maintain and...InternshipWork at officeLocal areaImmediate startRemote workWork from homeFlexible hoursShift work$60k - $80k per year
...distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and... ...environment to encourage productivity and creativity. Reports to: VP, Canada - The Orchard Work Location: Toronto Salary Grade:...Long term contractPermanent employmentFull timeTemporary workWork at officeLocal areaWorldwideWeekend workAfternoon shift- L’occasion Vous cherchez un environnement de travail attentionné, collaboratif, fondé sur des valeurs, avec des collègues et des leaders inspirants? Vous avez l’ambition et le désir d’exceller et de vous épanouir au sein du fournisseur d’assurance le plus influent au monde...Work at office
$200k - $240k per year
...product portfolio, digital platform ecosystem, and program development model. This senior executive translates diagnostic innovation and market opportunities into scalable offerings, differentiated customer experiences, and sustainable growth across government and commercial...Long term contractContract work- ...Belgium, and Canada. And beyond. ⭐️ Alan growing presence in Canada ⭐️ Alan is building its presence in Canada. We are hiring a Growth Marketer to build and run the inbound loops that turn Canada’s market activity into qualified leads. You will work closely with the Head of...Full timeWork at officeImmediate startFlexible hours
- ...Job Responsibility: The ideal candidate is serve as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives. Previous 'brand refresh' experience would be...Full time
- ...environment ✅ Uncapped, performance-based earnings ✅ Ongoing training in high-ticket sales, leadership development & AI-driven marketing ✅ A supportive, ambitious, and growth-focused global community ✅ Continuous personal growth and leadership mastery What We’re...Remote workWorldwide
- ...? Look no further. About This Role This is Venn’s first marketing hire and a foundational role in shaping how the company is positioned... ..., operators, and partners. Shape how Venn shows up in the market to ensure our story reaches the right audiences through launches...Long term contractFull timeInternshipImmediate start
- VP Retail Sales-IT Consulting Position Description We are seeking a VP Retail Sales-IT Consulting to lead and grow our Retail and... ...opportunities through a consultative and insights-driven approach . Market Expansion: Lead growth across target accounts, introducing...Contract work
$45 per hour
...and aim to leave a positive mark on culture. Overview The Marketing Manager manages the execution of marketing strategies for assigned... ...factors, including but not limited to geographic location, market demands, experience, training, and education. Paramount Streaming...Full timeFixed term contract$60k - $65k per year
...About the Role As a Digital Marketing Specialist, you’ll play a key role in managing and delivering creative and data-driven marketing... ...applicant’s education, experience, skills, abilities and alignment with market data. While we sincerely appreciate all applications, only...Work from homeFlexible hours- ...Job Responsibility: CHIEF MARKETING OFFICER Company Overview At Next Unicorn, we are building a platform to address one of early-stage... ...investors, founders, and partners. Designing and executing go-to-market strategies Planning, organizing, and hosting launch events,...Internship
$75k - $85k per year
...Position Summary The Marketing Manager is responsible for the daily execution of marketing initiatives that drive brand awareness and... ...engaging copy tailored to each platform’s audience and the luxury market. Monitor social trends and implement relevant tactics to maintain...Long term contractSeasonal workLocal areaFlexible hoursAfternoon shift- ...five countries, Logit is looking for an energetic and motivated Marketing Manager to join our growing company. You’ll build and lead Logit... ...key insights for future campaign development and go-to-market strategies Oversee the planning and execution of trade shows...Permanent employmentFull timeWork at officeLocal areaRemote work
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to VP, Marketing. Be the first to apply!

